EDINORA on Shark Tank India: Herbal Oral Care & Personal Care Brand

EDINORA appeared in Shark Tank India Season 5 in Episode 40. EDINORA, founded in 2022, is a world's first edible oral care solution prepared using edible & natural ingredients. There are no added chemicals like SLS, Parabens, Silica, Calcium Carbonate, Triclosan. Prepared using ayurvedic ingredients like Miswak, Licorice, Black pepper, Ginger, Turmeric, Clove, Mint, Amla, Chebulic, Beleric, Neem etc. Each ingredient is handpicked so as to achieve maximum benefit without affecting the equilibrium of oral microbiota.

At Shark Tank India, the founders of EDINORA,  Prabhakaran Gopinathan, Praveen PJ and Ashika Nambiar, were seeking ₹2 Crore for 5% equity at the valuation of ₹40 Crores.

EDINORA Valuation, Funding, and Company Profile