In order to further their mutual goal of developing and defining the future of prestige beauty retail in India, Sephora, the omni-channel prestige beauty retailer in the world, and Reliance Beauty & Personal Care Limited, a fully owned subsidiary of Reliance Retail Ventures Limited (RRVL), announced a partnership. Through the arrangement, RRVL has the sole right to expand and improve Sephora’s online and offline presence in India.
Since its initial entry into the Indian market in 2012, Sephora has successfully met the demands of the country’s sizable consumer base in the beauty industry by utilising its distinctive brand, product curation skills, strong opinion on beauty, and experiential retail.
“We are tremendously excited to partner with the largest retail group in India to step-change our business. Rising affluence, increasing urbanisation and the proliferation of social media have driven greater awareness of self-care and beauty, unlocking major opportunities for prestige beauty. It is an opportune time for us to invest in expanding our presence, and bring new, exciting, and exclusive brands to delight our growing community of beauty enthusiasts,” Alia Gogi, Asia President, SEPHORA. “We are equally grateful to Arvind for their partnership over the past eight years to get us positioned for the next stage of growth.”
As part of their cooperation, Reliance Beauty & Personal Care Limited will take over from Arvind Fashions Limited the current operations of Sephora’s 26 locations spread across 13 cities in India, with the goal of growing Sephora’s footprint in the nation. The websites and stores will continue to run normally during this time of change. The beauty division of RRVL is run by Reliance Beauty & Personal Care Limited, and this collaboration will expand the range of products it offers.
“We are excited and proud to partner with Sephora, a global leader in beauty. The burgeoning Indian beauty market is being propelled by a new generation of customers with a strong desire to express their individuality, rising aesthetic refinement and a growing number of women in the young workforce of India. The Indian consumerism journey is at a tipping point, providing the perfect tail wind to this partnership. Importantly this partnership will help us straddle across the value chain in beauty and personal care segment,” said V Subramaniam, Director, Reliance Retail Ventures Limited.
The most well-known luxury beauty retail brand in the world is Sephora. With 46,000 enthusiastic workers spanning 35 countries, Sephora links consumers and beauty companies inside the most reputable and vibrant beauty community globally. Through its global omnichannel network of over 2700 stores and iconic flagships, as well as their e-commerce and digital platforms, they cater to a highly engaged community of hundreds of millions of beauty enthusiasts, providing them with individualised and immersive seamless experiences at every touchpoint.
About Reliance Retail Ventures Limited
Under its New Commerce initiative, RRVL has partnered with over 3 million merchants and operates an integrated omni-channel network of over 18,650 stores and digital commerce platforms across grocery, consumer electronics, fashion and lifestyle, and pharmacy consumption baskets. The company operates this network through its subsidiaries and affiliates. According to Deloitte’s Global Powers of Retailing 2023, Reliance Retail Limited, a subsidiary of RRVL, is the only Indian retailer in the global Top 100 and one of the fastest growing retailers worldwide.