[Funding alert] Gaming Startup Sahaj Gaming Secures Pre-seed Funding Round

Antler led the pre-seed funding round for Sahaj Gaming, a cutting-edge game studio, in India.

The goal of Sahaj Gaming is to create a collection of Indian-inspired games, including Checkers, Tambola, Snakes and Ladders, and Ludo, as reported by BW Disrupt.

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Deepak Saini, Founder and CEO of Sahaj Gaming said, “India has a long cultural history of board games. Popular board games like Ludo, Chess, Snakes and Ladders, and Checkers are modern iterations of their ancient counterparts dating back thousands of years. Over time, these games have evolved in shape, form, and gameplay, leading to their current-day avatars. Sahaj Gaming is now reimagining the future of these popular and beloved games by re-designing these into more social, skill-based gameplays with innovative mechanics; starting with Ludo. Using our deep understanding of game design and player psychology, we transform these games into skill-based tournaments, making our games relevant in the modern global gaming scenario.”

Its games, which combine psychology, technology, and economics, provide a healthy form of enjoyment and rejuvenation.

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Rajiv Srivatsa, Partner at Antler in India commented, “Despite macro uncertainties given recent changes in taxation for the gaming industry, we continue to be bullish on the gaming opportunity in India. With Deepak and Rahul’s experience building and scaling some of India’s most beloved games, we are excited to partner with them as they build a new-age gaming company from India with global ambitions.”

About Sahaj Gaming

Established by Deepak Saini and Rahul Bantiya, Sahaj Gaming is transforming the rapidly expanding Indian Casual Gaming market by reimagining well-known Indian board games as modern, skill-driven virtual characters.

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