Zocket Technologies Pvt Ltd, which runs a software-as-a-service (SaaS) platform Zocket has raised $3 million in Seed funding round from Kalaari Capital, with participation from Kettleborough VC.
An early-stage investor, Kettleborough Venture Capital, and angel investor Jasminder Singh Gulati, founder NowFloats also participated in this round.
The startup plans to use the funds to improve the brand building, strengthen its team, expand its product offering and launch its complete Adtech solution for SMBs.
“Consumer-facing small businesses in India have been heavily reliant on online classifieds for digital discovery. With social becoming the new identity, most businesses want to have their own online presence on Facebook, Instagram & other media. This is where Zocket comes in to help these small businesses instantly create their social presence and build their brand online”, said, Karthik Venkateswaran, Co-Founder & CEO of Zocket.
Bengaluru-based startup was founded in 2021 by Karthik Venkateswaran, Nandha Kumar Ravi, Sundar Natesan, and Mukund Srivathsan, It helps businesses launch their digital ads in less than 30 seconds.
Their proprietary tech stack combines 150 variables to create the best ad copy, visual design, and platform for any SMB.
“We believe the next big disruption in SMB tech adoption will be in the digital discovery layer as business owners move up the digital hierarchy stack. We are extremely delighted to partner with Zocket as they build an end-to-end tech platform for global SMBs that help these businesses generate instant content, publish across different platforms, and optimize ad spending for the highest ROI”, said, Vani Kola, Managing Director of Kalaari Capital.
Within a week of launch, the beta version of Zocket has garnered 5000+ users. Initially, the product was offered on an invite-only basis to over 100+ brands to run social media ads that have seen returns from 4x to 6x on ad spend.
We are targeting India first, Zocket is taking its solution to global SMBs and capturing a large segment of the $700 billion+ global ad spend market, the company said. There are approximately 400 million SMBs globally, and Adtech solutions will be on the verge of digital disruption in all aspects for these businesses.