B2B Marketing Automation Solution provider Inflection.io has raised $5 million in seed funding round from MHS Capital.
The round also saw participation from Version One, Cercano Management, Edward Unthank (CEO of Etumos), Justin Gray (CEO of LeadMD), Adam Schoenfeld (CEO of Simply Measured, VP Strategy Drift), Matt Heinz (CRO Amplitude, SVP Sales Marketo), Patrick Thompson (CEO Iteratively, Dir. Product Amplitude), PrasannaVenkatesan (VP Engineering ZoomInfo India), Ray Carroll (VP Sales Marketo, VP Sales Engagio), Brewster Stanislaw (VP Product Bizible, Marketo, CPO Demandbase), and others.
According to a statement, the startup plans to use the funds to accelerate growth along with hiring in the India and US markets.
US and India-based Inflection.io was co-founded by Dave Rigotti, Aaron Bird, and Oak Nguyen. Nakul Sibiraj from India later joined the startup.
It is a SaaS (Software-as-a-Service) product startup focused on delivering value to its customers through marketing automation solutions.
Nakul Sibiraj leads the startup’s India operations from its headquarters in Kochi and the startup has also established operations in other cities such as Bengaluru, Pune and Chennai.
According to Dave, CEO and co-founder of Inflection, this seed funding will accelerate the growth of the company, and help in better awareness in the Indian market.
“The rise of product-led companies, and the emergence of a new end-user era, requires innovative solutions that treat product activity data as a first-class citizen to drive meaningful engagement with customers. We built Inflection with the premise that B2B product-led companies deserve a purpose-built marketing solution to help them drive adoption, revenue expansion, and create delightful product engagements”, he added.
“At Inflection, we unify data across accounts, individuals, and product activity, giving marketing teams a single view of the customer, and the ability to deliver tailored marketing campaigns across the customer lifecycle. This unique approach will in turn help us provide scalable and constructive solutions to the Indian market”, said, Nakul Sibiraj, Co-Founder and Head of Engineering, India.
The future of B2B marketing is product-led and at Inflection.io, they believe this new end-user area will require innovative solutions that are purposefully built for product-led companies. Inflection.io puts product activity data at the center of solution design and optimizes for the scalability and extensibility demands of the modern product-led marketing team.