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HomeInsightNews & UpdateRural commerce startup Hesa acquires Flinkhub

Rural commerce startup Hesa acquires Flinkhub

Rural commerce platform Hesa has acquired sales intelligence startup Flinkhub for an undisclosed amount.

Rural commerce platform Hesa has acquired sales intelligence startup Flinkhub for an undisclosed amount.

With this acquisition, it will help Hesa ​​strengthen its Super App strategy and drive product-led growth.

Following the acquisition, Flinkhub’s co-founders Ashish Rajput, Ananth SNC and Jerrin Joy will join Hesa.

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Through this acquisition, Hesa ​​will leverage Flinkhub’s two products, Relationship Intelligence and Papertown, to train a network of village-level entrepreneurs to solve the challenge of sourcing and building community.

”Hesa’sphygital model already drives 18% online commerce in villages, which is higher than many cities. Scaling this across India’s 6.5 lakh villages requires unique strategies, quite different from what works for urban”, said, Jerrin Joy, co-founder of Flinkhub.

Hyderabad-based Hesa was founded in 2019 by Vamsi Udayagiri and Hema Nandiraju, It integrates value chains in rural India by enabling local brands and businesses to come together as a community.

Read also – SignCatch and Worldline India Join Hands to Digitize MSME Brands, Wholesalers and Retailers on SuperApp Bech

The company claims to have a network of 30,000 rural entrepreneurs and has served over 700,000 customers in the last one year. It aims to serve over 60,000 traders in 30,000 villages by the end of 2022.

Recently, Hesa acquired Pune-based GullyBuy, a digital marketing technology platform. In June 2022, Hesa had raised $2.3 million in its pre-Series A funding round led by Venture Catalysts.

Flinkhub offers two products: Papertown, a popular social app for education, and Flinkhub relationship intelligence, a tool that maps a user’s network.

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About Hesa

Rural commerce ecosystem is still driven by trust, relationships and physical interactions. But without a digital interface, the potential is largely untapped. They are changing that by offering every business access to its targeted rural population through our three-tiered social, digital and physical platform.

Hesa is indeed connecting Bharat with India Phygitally. They are bridging the gap for the world’s largest customer base that resides in rural India by being the ONE STOP solution for Corporates, SMEs, Banks, Government and NGOs who wish to access rural India, for buy-sell propositions including brand promotions and social responsibilities. They also connect the rural entrepreneurs including farmers to sell their products in the market.

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