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Bhakti Modi has been appointed as the CEO of TIRA, the omni-channel cosmetics platform operated by Reliance Retail.
Modi will utilize her proficiency in business strategy and operations to supervise the brand's ambitious expansion in India's beauty and personal care sector in her capacity as the newly appointed head of TIRA.
TIRA, which was established in 2023 by Isha Ambani, Executive Director of Reliance Retail, has been expanding at a rapid pace as a significant participant in the beauty market, presenting a formidable challenge to industry leaders such as Nykaa. Bhakti Modi's leadership will advance TIRA's vision of providing an inclusive beauty platform that seamlessly integrates online and offline purchasing experiences.
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TIRA's objective is to become the most admired and aspired cosmetic retailer in India, with an emphasis on both high-end offerings and accessibility, under her leadership.
Bhakti Modi played a critical role in the development of TIRA's strategic orientation prior to assuming this position. Her appointment as CEO is indicative of Reliance Retail's dedication to fostering innovation and expansion in the cosmetics sector.
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