Jayapradeep V has been appointed as the Chief Business Officer of Chennai-based premium electric motorcycle startup Raptee. According to the company, his main objective would be to position the brand as a premium motorcycle across the 2W segment.
Jayapradeep has over 25 years of expertise and spent 15 years as the business head for India and the Saarc region at Royal Enfield. It has been said that he oversaw Royal Enfield’s distribution and held a market share of more than 25% in India’s 150+ CC category, as per reported by The Economic Times.
Dinesh Arjun, founder, CEO, Raptee, said, “JP joins Raptee just as we reach a critical inflection point. We are transitioning from being a small technology outfit to an OEM. We intend to build a brand that does justice to the state-of-the-art tech that the team at Raptee has built over the last three years.
“India being the major player in the Global auto industry, the Indian 2-wheeler segment has to lead the transformation to the E-segment to create a global impact. While the EV penetration in the scooter segment has crossed 10% and is growing, the EV penetration in the Motorcycle segment, which is almost 2 times of the scooter segment, is yet to see any traction, with not many players in the segment.
This brings Raptee an opportunity to be the leader in the EV transformation by offering technologically advanced motorcycles with first-of-its-kind features in E2W and helping consumers upgrade from their ICE to EV effortlessly. I am really happy to be working with a very young team at Raptee, designing and developing motorcycles for the young generation consumers,” Jayapradeep said.
With an indigenous technology motorcycle that outperforms its petrol-powered counterpart in terms of security, efficiency, reliability, durability, cost of ownership, and luxury, Raptee Energy is aiming to break into the emerging industry of electronic mobility.