PV Sindhu Partners up With Optimum Nutrition

Optimum Nutrition, the world's leading sports nutrition brand, is thrilled to announce a partnership with PV Sindhu, a double Olympic medalist. This partnership is part of Optimum Nutrition's ongoing efforts to inspire more women to attain excellence in sports and fitness.

Optimum Nutrition is a subsidiary of Glanbia Performance Nutrition (GPN), a company that is the home of prominent brands in performance and lifestyle nutrition that assist individuals worldwide in achieving their fitness nutrition objectives. Sindhu's pursuit of brilliance on and off the court will be facilitated by the partnership with Optimum Nutrition, which has been providing support to athletes for more than thirty years. The association will advocate for the cause of encouraging women to pursue their fitness journeys and sporting goals, while simultaneously raising awareness about the significance of high-quality nutrition, thereby reaffirming the brand's core philosophy of inspiring all fitness enthusiasts worldwide.

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Sindhu is the leader of Optimum Nutrition's 2024 campaign, "Apne Andar Ki Taaqat Jagao," which is designed to motivate women in India to achieve the best possible results in their fitness journeys, regardless of whether they are at the elite or amateur level. This initiative is part of the association. The campaign illuminates the numerous stereotypes that women encounter today in relation to their mental fortitude and physical fitness, and it emphasises the critical role that high-quality nutrition plays in dismantling these barriers.

Sindhu is the second Indian and the first woman to earn two Olympic medals (Silver at Rio 2016 and Bronze at Tokyo 2020), making her one of India's most accomplished athletes. Not only has the 2019 BWF World Champion made history in badminton, but she has also played a critical role in motivating the next generation of women in national sports.

PV Sindhu, said: "From rigorous training sessions and long hours on the court to intense pressure situations, every aspect of my journey demands not just discipline but also the right kind of nutrition. Optimum Nutrition has been my trusted companion and its high-quality sports supplements have helped me maximise my performance. I'm delighted to be part of the Optimum Nutrition family. I believe it will aid me excel off the court as well. Through this association, we will collectively inspire and enable women fitness enthusiasts to push their limits and achieve their utmost potential."

Mr. Satyavrat Pendharkar, Chairman & Managing Director, Glanbia Performance Nutrition India Pvt. Ltd, said: "We are honored to have PV Sindhu as part of the Optimum Nutrition family. She has been a pioneer in women's sports, inspiring the next generation of women in the country. Her commitment and dedication align perfectly with Optimum Nutrition's philosophy of empowering individuals. Our new campaign, 'Apne Andar Ki Taaqat Jagao', featuring Sindhu, addresses various stereotypes attached to women’s physical and mental well-being while highlighting the significance of high-quality sports supplements."

About Optimum Nutrition

Founded in 1986 by Michael Costello and Tony Costello,Optimum Nutrition is one of the few sports nutrition companies to manufacture in every product category. From the very beginning in 1986, Optimum Nutrition has always taken a hands-on approach to maintaining the very highest standards of quality.

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