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PV Sindhu, an Indian badminton player, has made an undisclosed investment in Better Nutrition, a Greenday biofortified staples brand that provides agri-input services.
In order to give people access to vital vitamins and minerals through regular meals, Greenday seeks to improve the nutritional content of staple crops.
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Greenday collaborates with farmers, providing them with information and incentives to grow crop varieties high in nutrients. According to the firm, these biofortified crops are enhanced with micronutrients like calcium, iron, zinc, pro-vitamin A, and protein.
Under the Greenday 'kisan ki dukan' brand, Better Nutrition runs approximately 75 agri-input outlets and procurement hubs nationwide.
The product line from Better Nutrition consists of biofortified maize, rice, pearl millet, finger millet and wheat. The business currently collaborates with 15,000 farmers and intends to expand.
In addition to other angel investors, Sindhu's contribution is a part of a Rs 4 crore round.
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Prateek Rastogi, founder, said: “With Sindhu on board, we strive to raise awareness about the importance of nutrition-dense staples and make them affordable and accessible to everyone across the country, while also improving the livelihoods of our farmers and their families who are an intrinsic part of our supply chain,”
About Better Nutrition
Founded in 2012 by Prateek Rastogi, The goal of better nutrition is to enable everyone to afford and have access to nutrients. We provide a straightforward, practical solution that closes the gap between the nutritional needs of cities and the perfection of rural agriculture.
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