Sumant Bhattacharya has been appointed as the executive vice president of strategy at Publicis Worldwide India (PWW), a division of Publicis Groupe India.
Bhattacharya, who has an impressive record of success in the advertising and marketing industry for more than twenty years, possesses extensive experience and knowledge in crafting comprehensive communication strategies that effectively combine data-driven insights and imaginative storytelling. Throughout his career, he has worked with renowned domestic and international brands, solidifying his reputation as a specialist in the field, as per reported by afaqs.com.
Snehasis Bose, chief strategy officer at Publicis Worldwide India, L&K Saatchi & Saatchi, and Saatchi & Saatchi Propagate said, “Sumant’s diverse experience across the spectrum of communications makes him a unique professional to work with. Looking at the intersection of culture, technology, sales, marketing, and media, his lens and therefore solutions are new and fresh. I am looking forward to partnering with him in offering our clients outstanding business growth solutions and delivering on Publicis Worldwide’s mission of ‘Creativity To Drive Brand Value.”
Bhattacharya’s new position at Publicis Worldwide, where he will have the task of creating brand solutions that incorporate innovative creativity and strategic analysis across various channels. He recognizes the importance of fully grasping the consumer journey and aims to deliver efficient solutions by adopting an integrated approach.
Bhattacharya will report directly to Snehasis Bose, the Chief Strategy Officer at Publicis Worldwide India, L&K Saatchi & Saatchi, and Saatchi & Saatchi Propagate, and will be instrumental in advancing the agency’s strategic planning efforts.
Sumant Bhattacharya said, “In today’s business landscape, brands must leverage all available means to amplify their voice. Publicis Worldwide’s philosophy of strategic creative ideas, backed by data and technology resonated with me the most. The agency’s leadership and the entire team embody this philosophy energetically and passionately. I am eager to contribute to the creation of brand-out, demand-generating strategies combined with conversion-oriented, demand-harvesting approaches. In short, I am committed to delivering work that upholds strategic rigor and delivers exceptional results.”