The debut of Mission Start Ab, an original reality series from Prime Video, the most popular entertainment destination in India, has been announced. On December 19, the first-ever competitive series on the service will debut globally, focusing on grassroots entrepreneurs in India and sharing their inspiring tales of tenacity, fortitude, and unflinching endurance with audiences across 240+ nations and territories.
The series aims to identify and enable entrepreneurs from various regions of India to become the next unicorns. It has been conceptualised and produced in partnership with the Government of India’s Office of the Principal Scientific Adviser (PSA).
The show stars three of India’s most seasoned and informed investors: Manish Chowdhary (Wow Skin Science), Anisha Singh (She Capital), and Kunal Bahl (Snapdeal and Titan Capital), as reported by adgully.com.
“At Prime Video, we strive to be a force for good for the country. Through our multiple skill-development initiatives, including the Letter of Engagement signed between Amazon and the Ministry of Information and Broadcasting, we have worked towards developing talent that can directly and indirectly contribute to the nation. We are incredibly excited to collaborate with the Office of the PSA, Government of India, on Mission Start Ab, a series that leverages the power of entertainment to encourage all Indians to be audacious and bold with their ambitions,” said Sushant Sreeram, country director, Prime Video, India.
In addition to serving as judges and investors, these three experts also serve as mentors, helping contestants hone the skills necessary to grow their startups. Executive produced by Indrajit Ray and directed by Srimanta Senguptta, Mission Start Ab is an Endemol Shine India production that is hosted by Masaba Gupta and Cyrus Sahukar.
“Unlike any other entrepreneurial reality show, this series goes beyond financial support, providing invaluable mentorship and guidance from India’s top tier investors. Through challenges that are designed to hone their business acumen and cultivate critical problem-solving capabilities, Mission Start Ab is poised to ignite the aspirations of numerous young Indians, propelling them towards their entrepreneurial dreams”, he added.