FoodTech Platform Pluckk Acquires KOOK for $1.3 mn in total cash & equity

The acquisition of KOOK, an Indian food-tech platfrom that provides customers with a variety of DIY meal kits, by Pluckk, a fresh food brand in the vegetable and fruit sector, has been announced. The deal is valued at $1.3 million and will be funded by a combination of cash and equity.

The recent purchase of KOOK by Pluckk was a calculated decision to capitalise on the immense growth potential of the meal kit industry and offers Pluckk a number of promising options, as per reported by Indianweb2.

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Speaking on the acquisition, Nelson D’Souza, CFO, Pluckk, said, “We are thrilled to welcome the young team of KOOK to the Pluckk family. Their demonstrated expertise in building a world-class product in the meal-kit space, coupled with our commitment to provide safe and chemical-free produce, will enable us to offer an unbeatable farm-to-fork experience to customers across India. In the post-covid world, Ready to Cook Meal Kits have emerged as a sought after cooking trend with customers preferring to control the quality of food consumed while having more dining options which we look to leverage by offering this differentiator to our customer experience. Further, from a unit economics point-of-view, this is a welcome addition to our portfolio and will help us accelerate our journey towards building a profitable business.”

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KOOK, Co-Founder, Arpitta Jerath said, “We are thrilled to be joining forces with Pluckk and becoming a part of their innovative fresh food ecosystem. The synergies between what we are building at KOOK and the lifestyle first approach that Pluckk brings to the Fruits & Vegetables category seems very compelling. Our range of DIY Meal Kits, combined with Pluckk’s digital lifestyle-oriented brand, will allow us to offer even more convenience and healthy meal options to the discerning customers in the ever-growing markets Pluckk operates in.”

KOOK, Co-Founder, Nikhil Thatai said, “At KOOK, we are committed to making cooking easy and convenient for our customers and we are excited to bring our range of DIY Meal Kits to even more people through our synergies with Pluckk. We estimate the market size of meal kits to be around 1B USD by 2025 in India and we look forward to leveraging our expertise in meal kit delivery to offer healthy and delicious meal options to cater to this booming market in our country.”

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About Pluckk

Pluckk was established in July 2021. Exponentia Ventures (EV) provided seed funding, and Pratik Gupta was a co-founder. The company is currently active in Bangalore and Mumbai. It is the fresh food brand in the fruits and vegetables (F&V) category that is focused on a digital lifestyle.

About KOOK

Nikhil and Arpitta, ISB alumni, started KOOK, a DIY meal kit startup, in 2020. With locations in Delhi and Mumbai, KOOK was founded with the goal of making cooking at home simple and hassle-free.

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