[Funding alert] Pet care firm Just Dogs raises $7M from Sixth Sense Ventures

Pet retail store brand Just Dogs has raised $7 million from Sixth Sense Ventures. The company said fund will use to providing pet parents with good pet supplies and connecting with your brand more.

Founded in 2011 by the husband-wife team of Ashish and Poorvi Anthony, Just Dogs is an all-channel retailer for pet products and services.

“With over 30 million pets, the Indian pet industry is just coming of age, becoming the fastest-growing pet market in the world. There has been an evolution from dog owners to a rising number of pet parents who treat pets as their children, leading to informed consumers graduating towards higher quality, premium products. This is creating a large opportunity for the company to capture”, said Ashish Anthony, Founder and CEO, Just Dogs.

Just Dogs provides a wide range of products, customers come to us to take advantage of its associates’ knowledge about pets and their needs.

“Pets is a highly underpenetrated market, with an 8-15 years lien on the customer and a premium lifetime value. Being a first mover, Just Dogs has a clear edge to create a full-stack engagement brand by leveraging on its omnichannel presence, clearly a high entry barrier in an otherwise fragmented market,” said Nikhil Vora, Founder, and CEO, Sixth Sense Ventures.

“Before the past year, raising funds in the pet category was not very easy because not many people were looking at it. It was mainly during the pandemic that people started paying attention as this fell under essential commodities,” said Ashish.