Pee Safe Appoints Arijit Sen as Vice President of Sales

Arijit Sen has been appointed as the new Vice President of Sales at Pee Safe, a hygiene and wellness brand headquartered in Gurugram.

Arijit Sen, a seasoned industry professional with more than two decades of experience, was previously the General Manager at Healthkart. During his tenure, he played a critical role in the expansion of the company's distribution network to 40,000 premium outlets throughout India.

He contributes a wealth of experience in sales, key accounts management, trade marketing, and overall business strategy to his new position at Pee Safe.

Sen's professional trajectory encompasses substantial accomplishments in the personal care and food and beverage industries, including notable positions at prestigious consumer brands such as Pepsi, Tang, and Nivea.

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Arijit Sen achieved category leadership for brands such as Muscle Blaze in major modern trade chains like Reliance, Max, and Wellness Forever while working at Healthkart. It is anticipated that his proficiency in brand activation, distribution growth, and go-to-market strategy will promote sustainable and profitable expansion for Pee Safe.

Pee Safe provides a variety of products, including female condoms, reusable period panties, and menstrual containers. The market remains underpenetrated at less than 30%, despite this growth.

Arijit Sen, Vice President of Sales, Pee Safe, said: “Pee Safe feels like a homecoming. I have always believed in the potential of innovative personal hygiene products. Interestingly, I had also attempted to launch a product similar to Toilet Seat Sanitizer Spray, but I didn’t succeed. Being on board with Pee Safe now feels like fulfilling that desire that didn’t pan out all those years ago. I see joining Pee Safe as an opportunity to leverage my professional experience and drive sustainable and profitable growth in this category," 

About Pee Safe

Founded in 2013 by Vikas Bagaria, Pee Safe retails upwards of 10,000 retail counters across 100+ cities in India and exports to 15 countries along with a presence in all major e-commerce marketplaces, apart from their own online platforms.

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