ofScale, a platform that offers distribution as a service, has raised $375K in a pre-seed fundraising round led by First Cheque. Other investors in the round include Abhishek Goyal, Mekin Maheshwari, and Revant Bhate, as well as Matrix Partners India DeVC and Relentless VC.
The corporation plans to enhance its funding for in creation of products with the infusion of new funds. According to Shour, the business will utilise the money to give brands the ability to make data-driven decisions when selecting relevant outlets and to set up efforts to increase sales throughput.
“For every D2C brand that has found some traction online, offline expansion is the next big agenda. ofScale enables brands to take bite-sized initiatives for their offline agenda resourcefully. Over the last 12 months, over 15 fast-growing beauty and personal care brands have launched offline retail via ofScale,” said Suvigna Shour, Co-founder & CEO, ofScale.
With intentions to grow into other industries, ofScale is already helping firms in the health as well as personal care sectors establish an inexpensive brick-and-mortar presence.
Leading direct-to-consumer (D2C) beauty and personal care brands, including Bodywise, Deconstruct, Arata, Paradyes, Wishcare, and Hair Originals, are reportedly carried by the Bengaluru-based company.
Established in 2022 by Tarun Kedia, Vijay Akkaladevi, and Suvigna Shour, ofScale simplifies distribution through the use of technology, lowering obstacles to smooth mass-scale adoption.