Nykaa, a beauty and fashion retailer, has appointed Sukhleen Aneja as the senior vice president and business head for Kay Beauty, a celebrity beauty brand that was jointly established with Bollywood actress Katrina Kaif.
The primary responsibility of Sukhleen Aneja will be to facilitate the expansion of Kay Beauty on a global scale, as well as within India. Since its opening in 2019, Kay Beauty has achieved substantial success, with annual sales eclipsing Rs 150 crore.
Nykaa’s stores and more than 450 other retail establishments throughout the nation are among the numerous channels through which the brand is accessible.
Aneja’s leadership will prioritize the expansion of this reach, particularly in the international market, in response to the increasing demand for Indian cosmetic products.
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Nyveda, Nykaa’s Ayurveda-inspired beauty brand, will be under Aneja’s supervision in addition to Kay Beauty. Nyveda has a significant following in India and abroad. Modern beautification practices are integrated with traditional Ayurvedic knowledge in Nyveda.
Sukhleen Aneja, said: “I am thrilled to join Nykaa and look forward to driving growth and innovation in Kay Beauty and Nyveda. Beauty continues to be under-penetrated in India, and that’s where the opportunity lies for creating strong and powerful consumer-first brands.”
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