Consumer electronics & audio major Bose has strategically invested in Gurugram-based Noise, a wearable and audio devices business, as part of its Series A financing.
According to a statement from Noise, the strategic partnership will boost research and development in the audio industry and promote innovation, as reported by Inc42.
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“It’s about the right partnership at the right time, and we firmly believe that our strategic alliance with Bose will be a pivotal juncture in our journey towards revolutionizing the future of smart wearables realm,” said Amit Khatri, cofounder of Noise.
“This isn’t just about funding; it’s about synergy: two tech giants, united by a passion for innovation, coming together to reimagine the future of smart wearables. Think premium-segment products, cutting-edge tech, and a commitment to democratizing the best possible experience by enabling the adoption of meaningful technology for positive shifts. We’re talking about unlocking new markets, pushing boundaries, and making some serious Noise in the world, Gaurav Khatri, CEO & Co-Founder of Noise, shared on Linkedin.”
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At its foundation, Noise is a consumer-centric company that consistently develops ground-breaking and industry-leading breakthroughs in linked technology and music.
“As we looked at the opportunity to reach more people with the benefits of our technology in India, investing in Noise became an obvious choice,” said Nicholas Smith, senior vice president, strategy and business development at Bose.
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About Noise
As a result of the smartphone revolution and the fact that most people’s lives revolve around their phones, Noise first sold smartphone cases. However, Amit & Gaurav understood that smartphone accessories would be the upcoming big thing in India. Noise expanded into wireless headphones and smart devices. One of the first companies in India to sell fully wireless earphones was Noise with its Noise SHOTS model.
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