Nodwin Gaming Acquires Freaks 4U Gaming in Rs 271 Cr

Nodwin Gaming, a subsidiary of Nazara Technologies, a publicly traded company in the media and gaming industry, is planning to purchase Freaks 4U Gaming, a marketing agency specializing in esports and gaming based in Germany.

Nodwin's Singapore division would initially raise its current ownership in Freaks 4U Gaming to 57%, with the remaining 43% to be exchanged at a later date, as stated by Nazara in a public exchange announcement. Nodwin now has a 13.51% ownership interest in Freaks 4U.

Freaks 4U provides marketing services specifically tailored for gaming companies and events. Its clientele include prominent game publishing companies such as Riot Games, EA Sports, Epic Games, and Tencent. In 2023, the company achieved a revenue of €26.9 million (Rs 223 crore).

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Nodwin is a major source of revenue for its parent company, Nazara, generating a substantial amount of Rs 427 crore in revenue during FY24. Nazara's overall income amounted to Rs 1,138 crore in the fiscal year 2024.

Nodwin has successfully acquired several companies, like Comic Con India, Publishme (a marketing organization focused on West Asia and Turkey), Branded (an events firm based in Singapore), and Ninja Global (a Turkey-based company specializing in esports and gaming).

About Nodwin Gaming

Founded in 2014 by Akshat Rathee and Gautam Virk, NODWIN Gaming nourishes the dynamic gaming & esports ecosystem both domestically and internationally. Fueled by innovative ideas and passion, the company brings expertise and solutions in all of the aspects within the broad label of the esports industry.

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