After obtaining the franchise rights for the largest fashion retailer in the UK, Myntra has increased its global fashion presence with NEXT. Conversely, NEXT will have access to the sizable Asian market.
NEXT branded stores will be opened in India by Myntra’s wholesale division as part of this franchising agreement. The brand will sell a variety of clothes in-store and online for men, women, and children.
“We are thrilled to deepen our association with NEXT and strategically build its omni-channel presence in the country. With a strong playbook in exponentially building adoption for global brands ground-up, we are looking forward to unlocking the next phase of growth in the brand’s India scale-up journey,” said Nandita Sinha, Chief Executive Officer, Myntra.
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NEXT branded stores will be opened in India by Myntra’s wholesale division as part of this franchising agreement.
Eight to ten NEXT stores will open in the first few years of operation in Indian cities including Bengaluru, Delhi, and Mumbai. There will also be an digital presence on the Myntra.
About NEXT
Established in 1982, NEXT boasts more than 700 fully owned and franchise locations worldwide.
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