[Funding alert] AR Tech Platform mirrAR Secures $1.75Mn in Pre-Series A Funding

AR tech platform mirrAR has successfully completed its $1.75 million Pre-Series funding raising. With this funding, mirrAR.com has taken a huge step ahead, solidifying its position as the industry leader and revolutionizing how customers interact with companies.

This transformative round was led by US strategic investor Diaspark Inc., with eager backing from famous angel investors like Microsoft CVP Aparna Chennapragada, Verizon BlueJeans founder Alagu Periyannan, and Whatfix CEO and co-founder Khadim Batti, as per reported by prwireindia.com.

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Founder and CEO of mirrAR, Meghna Saraogi shared said, “With mirrAR, we’re redefining that curve by making it more digital, immersive, and experimental. Customers are more aware today and expecting brands to innovate consistently. With our AR and AI technology, we’re personalizing and offering pre-visualization makeup experiences globally to cater to these evolving needs.”

Leading AR tech platform mirrAR is revolutionising virtual try-ons with state-of-the-art technology. With the help of its immersive augmented reality solutions, more than 40 retailers worldwide are able to improve both their online and in-store shopping experiences while increasing consumer engagement and revenue. This development was initially reported by prwireindia.com.

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Abhishek Chhajlani, Chief Operating Officer at Diaspark Inc, expressed his excitement about the investment, stating, “Having known Meghna for about four years now, I’m very inspired by the great work she’s doing at mirrAR, building a great product and she has a great team backing her vision up. We’re looking forward to joining forces as their partner & I wish the team the best.”

About mirrAR

The innovative company mirrAR, founded by Meghna Saraogi and Lalit Vijay, is revolutionising the way consumers engage. The company has grown to serve over 50 clients, including titans of the industry like Titan, Tanishq Jewellery, and DeBeers subsidiary Forevermark.

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