Bollywood celebrity Mira Kapoor invests in D2C startup Wellbeing Nutrition

Wellbeing Nutrition, an organic plant-based nutrition startup, has raised an undisclosed amount of funding from Bollywood personality, Mira Kapoor, at a valuation of Rs 350 crore.

The startup plans to use the fresh capital to expand the business and get into the kid's segment.

This investment comes after Bollywood actress Rakul Preet Singh recently invested in Wellbeing Nutrition in April this year.

The Mumbai-based Wellbeing Nutrition was founded in 2019 by Avnish Chhabria, it provides vitamins and minerals supplements to customers.

This company sells products through its website and offline stores. The startup has over 2,000 offline stores in India as well as more than 5,000 offline stores in other foreign countries including the US, UK, UAE, and Germany.

It claims to have a Monthly Recurring Revenue (MRR) of 5 crores and further aims to achieve an Annual Recurring Revenue (ARR) of 100 crores in this financial year.

According to the startup, it partnered with Disney to launch a range of organic vitamins, probiotics, and omega products for kids.

Last year in July, Wellbeing Nutrition had raised $2.2 million in its Series A funding round from Fireside Ventures.

About Wellbeing Nutrition

Live the good life with good food. Adulting can be difficult. They get it. That’s why they create organic whole food nutrition to keep up with the pace at which we live. Simply put, they make health easy, convenient, and oh so yummy – just for customers. They believe food feeds them mentally, physically, and emotionally. That’s why they source fresh, pure ingredients to make sure the right nutrition stays locked in for them.

Science-driven: active ingredients in levels that are just right Pure ingredients: quality food from the best sources around the world Delicious taste: making healthy too good to ignore Responsible processes: sustainable sourcing and packaging Say hello to a new generation of life supplements. Preserved without preservatives. No synthetics. No chemicals. Nothing bad. Simply making you bubbly, from the inside out.