Minifeel, a startup in Mumbai that helps customers find high-end beauty items at amazing prices, secured a total of Rs. 3 crore in a pre-seed fundraising round that was spearheaded by 100X.VC.
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Additional investments were made in the business by angel investors, including Vijay Jain, founder of ORRA Jewellery; Ajay Mokariya and Ganesh Iyer, MD and Joint MD of Shree Maruti; Yash Kotak, Founder of Jumper.ai; Niraj Chhajer, Partner at Pransh Capital; and Bhanushali Angel Investor Network, as reported by Entrepreneur.com
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“As the beauty industry thrives, Minifeel is trying to carve its own path and establish a distinct identity. With its steadfast vision to lead the industry by being customers’ preferred go-to for trying new products, we are delighted to be the first institutional investors in Minifeel. The depth of the target market is enormous and is growing further. Therefore, we are optimistic that Minifeel is poised for rapid growth and success,” said Ninad Karpe, founder and partner, 100X.VC.
Minifeel intends to use the funding to create the technology that will personalise the customer’s experience by suggesting the best items for them. By working with high-end beauty brands, the company will reportedly boost the quantity of trial product choices for customers.
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About Minifeel
In 2021, Shyam and Sagar Mithiya launched Minifeel, an online platform that focuses on the pre-purchase experience of online buyers by enabling them to try the product in the convenience of their own homes at a very low cost.
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