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MG Developer Program and Grant Launched with Startup India and Manthan

MG Motor India has announced the launch of the MG Developer Program and Grant (MGDP) Season 5.0 in association with Startup India and Manthan. Themed ‘Artificial Intelligence in Electric Mobility’, this initiative aims to broaden the innovation platform for startups, developers, and innovators while establishing a launchpad for new ideas and narratives.

MG Motor India has announced the launch of the MG Developer Program and Grant (MGDP) Season 5.0 in association with Startup India and Manthan. Themed ‘Artificial Intelligence in Electric Mobility’, this initiative aims to broaden the innovation platform for startups, developers, and innovators while establishing a launchpad for new ideas and narratives.

MGDP, which debuted in 2019 and is currently in its fifth season, aims to support the growth of up-and-coming innovators and entrepreneurs by working with Startup India, Manthan (Office of PSA), AWS, Exicom Telesystems, Lohum, and DRIIV. By providing them with a platform, the program enables entrepreneurs and innovators to develop new applications and produce engaging experiences for MG and its clientele.

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Commenting on the occasion, Gaurav Gupta, Deputy Managing Director, MG Motor India stated, “MG Motor India drives innovation by actively collaborating with startups, providing mentorship, and transforming concepts into reality. Our commitment extends to fostering industrialization, solidifying our role in transformative change in the automotive landscape. MGDP 5.0 emphasizes Artificial intelligence in Electric mobility, facilitating knowledge exchange among participants and think tanks and positioning India as a pivotal hub for innovation and technology. As a brand, we actively encourage change and cultivate innovative mindsets.”

Over five years, MGDP has coached over 1,450 startups in a variety of industries, including electric mobility and connected car technology, in collaboration with our innovation partners Jio, SAP, Exicom, and others. Additionally, MG Motor India has made mentorship from more than 100 specialists possible, including members of the technology ecosystem’s partners and MG India’s leadership.

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Dr Sapna Poti Director, Office of the Principal Scientific Adviser to Government of India said, “This initiative marks a pivotal moment in advancing AI and electric mobility and hence it will be uploaded on the Manthan platform of our office. What stands out is that this program goes beyond just fostering ideas; it’s a catalyst for creating a greener, smarter mobility landscape. We will eagerly await the impactful collaborations arising out of this initiative.”

Through the MG Developer Program and Grant, MG Motor India has identified 34 prospective start-ups, who are now working on experimental projects with the business. Its goal for this year is to become the industry leader in artificial intelligence for electric mobility by bolstering the ecosystem and building a pipeline of fresh concepts and narratives for Indian consumers.

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Speaking on the latest season of MGDP 5.0, Aastha Grover, Head, Startup India, said, “Innovation and technology are key contributors to growth in any sector. This innovation challenge is a testament to society’s commitment to driving technological advancements and fostering a collaborative ecosystem in the automotive industry. The power of AI has the potential to revolutionize the way we move, ensuring safer, more efficient, and environmentally conscious transportation solutions. Through this program, MG is nurturing some of the finest and most talented innovators who hold the potential to transform the face of the automotive industry.”

About MG Motor India

Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by many celebrities, including the British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance.

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