D2C Unicorn Mensa Brands acquires smart wearables brand Pebble

Alpha Wave Global-backed D2C unicorn Mensa Brands has acquired consumer electronics brand Pebble, to mark its first deal in the smart wearables segment.

According to a press statement, this acquisition will strengthen Pebble’s online footprint and enhance its marketing and branding effort to become a homegrown digital brand.

“In the fast-growing smart wearables segment, we believe Pebble stands apart as it combines fashion with technology. Our collaboration with Pebble will take it to wider audiences and geographies, scaling its business exponentially in the process,” said, Ananth Narayanan, founder and chief executive officer, Mensa Brands.

Noida based Pebble was founded in 2013 by the father and daughter duo, Ajay and Komal Agarwal, It started operations with power banks and nine years later the company has grown into a single entity with over 100 products across 8 product categories.

It currently sells headphones, wireless speakers, smart wearables, chargers and tablets in addition to power banks.

“While maintaining our commitment to innovative at affordable prices, Mensa brands will provide us with digital brand building capabilities to disrupt the global smart wearables market,” said, Komal Agarwal.

The company also exports its products to Nepal, Bangladesh, West Asia and African countries including the United Arab Emirates, Qatar, Saudi Arabia, Kenya and Tanzania.

Also read - [Funding alert] D2C skincare brand Foxtale raises $4 mn funding

Mensa brands was founded in 2021, itfollows a 'house of brands' strategy in which it acquires and partners with digital-first brand, and it’s goal of accelerating growth by providing on-the-ground expertise and tech-led interventions in marketing and operations.

Mensa made its 15^th acquisition earlier this year by bringing leather brand Estalon under its stable.

Also read - [Funding alert] Infra.Market raises $50 mn in funding

In February 2022, Mensa brands led a Series A round of $75 million funding for homegrown beauty brand RENEE Cosmetics.

In November 2021, Mensa brands become a unicorn after it had raised $135 million as a part of its latest series B funding round led by Falcon Edge Capital’s growth stage platform, Alpha Wave Ventures.

About Mensa brands

They build global digital first brands by partnering with the right founders and investing into their business.

Mensa scales brands leveraging its expertise in ecommerce, technology, marketing, category management & demand planning. They take brands global and drive their D2C sales. Mensa’s aim is to exponentially grow brands in the Home, Apparel, Beauty and Personal Care verticals.

Also read - [Funding alert] Toprankers raises $4 mn in funding led by Sixth Sense Ventures

Founders get a lucrative financial exit while they transform their business through a successful partnership.  They continue to profit as Mensa scales their brand and makes it a household name.

Mensa Brands is founded by Ananth Narayanan who was the ex CEO of Myntra, Co founder of Medlife and senior partner at McKinsey. Their core team has 60+ years of ecommerce expertise and a passionate set of operators who help scale and grow brands.

They are fortunate to be backed by marquee investors such as Accel, Falcon Edge and Norwest as well as debt partners in Alteria and Innoven Capital.

About Pebble

A young brand known for crafting lifestyle technology, that makes life effortless & smooth since 2013.