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Meet Marcela Baur, a Brazilian psychologist who became a Digital Creator

By Viestories
New Update
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Marcela Baur founder of Digital Platform JaipurbyMarcela

Marcela’s parents were young, fun, hardworking and ethical. When she was 18 years old, her parents passed away. "This disastrous episode taught me many lessons: to be my best company, to count on myself, that complaining will not take me anywhere and pursue my goals," Marcela says. She signed up to do Psychology as a degree. Nowadays she has been working on Digital Market.

As a city explorer and outgoing person, Marcela was gathering a series of information about our charm pink city, and she was always sharing all of them with great pleasure to her friends by WhatsApp groups. There was a period that she started hearing very often from different friends that she should share these experiences and knowledge in a professional way. Her friends used to say that they were sure that more people would like to have access to everything that Marcela know and many even joked that she knew more than the ones who were born here. The final take was when a very close friend suggested to open an account on Instagram - it made her think.

"When my friend suggested me about the instagram account, my eyes shone and my heart started beating faster with this idea... I said YES  and decided this is WHAT I WILL DO!!! And that's how a Brazilian psychologist became a Digital Creator, where @jaipurbymarcela was born and our JBM family started - which I'm very proud of," Marcela says.

Marcela started the @Jaipurbymarcela with the objective of sharing her knowledge, help people, make their lives happier, lighter, and more charming through her experiences.

Marcela faced some financial difficulties while starting the @JaiburbyMarcela company, in which her husband Mr. Roberto stood strong with Marcela and supported her. Marcela is very passionate about everything she does, believes in her values and wants to give back to the society. These things have helped her in many ways to achieve more.

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Here Marcela quotes a very interesting formula which makes an entrepreneur successful

Success = (K + S) A

knowledge (15%) that is acquired through different resources, is what you know, your technical knowledge. Skills (25%) is the know-how, your aptitude, your ability to produce and your practical experience. Attitude (60%) is what you want to do, your way of acting and reacting daily in relation to facts and other people in your environment.

Marcela has a message to all the aspiring entrepreneurs

“Make your business plan, have a purpose, study the market and your competitors, keep studying, learn to speak in public, know your audience, don't be afraid of making mistakes, control your time and measure your progress.”

Read the Next Article

Trio Entrepreneurs Built a Multi-Million Worth Business, Bridging an Agri-Sector Gap | Bioprime Agri Solution

By Viestories
New Update

Bioprime Agri Solution Pvt. Ltd. is a Pune-based platform founded by Dr. Renuka Diwan, Dr. Shekhar Bhosle, and Dr. Amit Shinde. Trio entrepreneurs were enjoying their high-flying careers with their fantastic academic credentials. But when they found a gap in the agri-sector, they left behind their straightforward path and chose a challenging one to impact farmers and the planet positively.

At Bioprime, their goal is to make agriculture more sustainable by using environmentally friendly chemistry and cutting-edge technology. Trio entrepreneurs built a successful business worth $7.97M as of May 22, 2023, generating ₹3.39Cr ($422K) as of March 31, 2023. Let’s begin the story of Bioprime Agri Solution Pvt. Ltd.

Founders at Bioprime Agri Solutions:

Bioprime Agri Solutions Pvt. Ltd. was founded by three researchers, Dr. Renuka Diwan, Dr. Shekhar Bhosle, and Dr. Amit Shinde, who are committed to using advanced technology to revolutionize agriculture in India and around the world. Driven by this vision, they are working tirelessly at Bioprime to make it a reality.

Dr. Renuka Diwan: Co-founder & CEO at Bioprime

Meet Renuka, a female CEO who holds a PhD in Plant Biotechnology and completed her postdoctoral research in Genetic Engineering at Pune University, India.

Prior to BioPrime, Renuka worked as a scientist known for her important research on the anti-cancer effects of coumarins and flavonoids, which inhibit topoisomerase I and II. She has written 10 research papers and holds a patent for producing and extracting coumarins. With over 25 years of experience in research and agriculture, Renuka has valuable, meaningful contributions to her field.

Renuka has been honoured with the prestigious Women in Entrepreneurial Research award from FICCI-BIRAC for her contributions. She regularly shares her thoughts on climate-resilient agriculture in the media and with other scientists. Additionally, she is part of the advisory board for Environment and Sustainability Studies at the University of Pune. Renuka actively promotes women's roles in agriculture and works with several social groups to help improve the lives of marginalised communities.

Read also - Dr. Akram Ahmad Tackles Healthcare Ed-Tech Challenge With His Startup, Academically Global

Dr. Shekhar Bhosle

Dr. Shekhar has a Ph.D. in botany and has worked a lot in applied biotechnology. He has published over 10 research papers and holds a patent for animal feed additives. With more than 30 years of experience in research, entrepreneurship, and agriculture, Shekhar is also a member of the Board of Studies for Botany at the University of Pune.

Dr. Amit Shinde

Dr. Amit has a Ph.D. in Plant Biotechnology and has led research and development at a top plant tissue culture company. He has published over 10 research papers and specialises in creating microbe-based formulations. With more than 25 years of experience in research, entrepreneurship, and agriculture, Amit brings a wealth of knowledge to the field.

At Bioprime, with their strong background, the trio entrepreneurs were enjoying their high-flying career, but rather than ignoring the issue, they left their conventional path behind and combined their expertise to make biochemistry work for the betterment of nature & human life.

Bioprime’s journey begins:

Many times people listen and discuss problems like low crop production, crop loss from climate change, and farmers losing confidence; however, most of them often overlook them. But these trio entrepreneurs didn’t do like this. Rather than overlooking these issues, they were resolved to find answers to the questions. This is how Bioprime's journey started.

Concept to Creation: Bioprime Agri Solution

Now, the concept was clear in the trio entrepreneurs’s minds. Soon, they developed a solution called Bioprime. In 2016, Dr. Renuka Diwan, Dr. Shekhar Bhosle, and Dr. Amit Shinde founded Bioprime Agri Solutions Pvt. Ltd., a platform that is redefining agriculture and transforming lives.

Bioprime Agri Solution Pvt. Ltd.

This AgBiotech startup develops innovative, affordable products for farming, gardening, and flower growing so that farmers can enhance soil, crop, and water management. Their products not only promote sustainable farming practices but also nourish both people and planet, aiming for a better future.

Bioprime works on improving crop resistance to climate change using specially designed biomolecules. These biomolecules help plants grow faster and more reliably by affecting important processes in their biology, leading to better crop yields. The technology can be used with all types of crops and farming methods.

With their strong academic backgrounds and expertise, they could have easily pursued successful, high-flying careers. However, instead of taking the easier route, they embraced a more challenging path. Their hard work paid off, and they built a multi-million-dollar company, generating ₹3.39 Cr ($422K) in revenue as of March 31, 2023.

Hats off to trio entrepreneurs for leaving their easy path behind and choosing a challenging one!

Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:

Startup Success Stories: Discover inspiring tales of startups overcoming challenges and achieving success.

Funding Startup News: Stay updated with the latest news and trends in startup funding and investment.

Startup Insights: Dive into in-depth analyses of various industries and market trends to make informed business decisions.