Malaika Arora, a Bollywood actress, financed an undisclosed amount in the healthy dessert start-up Get-A-Way. Arora has also been appointed the startup’s brand ambassador as part of the agreement.
Get-A-Way plans to launch keto cheesecakes, vegan gelato, and other healthy desserts in one to two months after bringing Malaika Arora on board. The business will expand its offline and online presence throughout India with the new capital, as per reported by Inc42.
“We have some very fluffy, sweet, and ambitious plans lined up ahead which will enable dessert and fitness lovers to enjoy their desserts guilt free and I can’t wait for everyone to get their hands on my hand-picked desserts and get away with enjoying them,” said Malaika Arora.
Aman Gupta, Ashneer Grover, and Vineeta Singh, the show’s judges, invested INR 1 Cr in Get-A-Way after they saw them on the startup funding TV show Shark Tank India Season 1.
Get-A-Way is a company that provides low-calorie, treats such ice cream sandwiches,etc. It was founded in 2019 by Jash Shah, Pashmi Shah, and Jimmy Shah.
“Malaika is truly a fitness icon, and she is committed to fostering healthy habits among individuals. This is something that resonates perfectly with our brand philosophy. At Get-A-Way, we want to change the way people eat & our vision is to facilitate that through our products,” said Pashmi Shah, cofounder, and CMO of Get-A-Way.
Get-A-Way produces delicious but nutritious ice creams, ice pops, cheesecakes, and kulfis. They are vegan, low in calories, high in protein, and suitable for the keto diet.
Get-A-Way is available through Swiggy, Zomato, Instamart, Blinkit, Dunzo, Zepto, and nearby grocers in more than 45 cities.