Maidaan, a social edutainment platform raised an undisclosed amount in a Pre-Seed Round led by Inflection Point Ventures and EvolveX. We Founder Circle also participated in the round. The funds will be utilised primarily for driving product development, and innovating on content, games, and tournament formats.
Both founders, raised in Indian Army households, underwent schooling in over 10+ cities across India, instilling in them an early appreciation for diverse exposure. Co-Founder, Judhajit Bal, a management graduate from MDI, Gurgaon, previously successful with myHQ and with experience from Coca-Cola, shapes Maidaan’s vision. Co-Founder, Shashank Awasthi, an ISB graduate, brings over a decade of tech expertise from HSBC, Jivox, and Publicis Sapient, driving Maidaan’s product and platform growth.
Rahul Wagh, Managing Director, Inflection Point Ventures, says, “Today when everything is digital, our education still relies on outdated methods and uninspiring textbooks. Maidaan addresses this by integrating learning into interactive games and quizzes, challenging the conventional notion that education is limited to the classroom. By breaking down the boundaries between learning and gaming, With Maidaan, children can seamlessly blend education with play. It shows a bright and promising future not just to kids but to investors as well.”
Maidaan’s strengths lie in its gaming-centric approach to skill-building, its unwavering commitment to student engagement, and its focus on fostering peer-to-peer interactions through skill-enhancing gaming experiences.
Commenting on Maidaan’s potential, Bhawna Bhatnagar, Co-Founder of EvolveX, expressed, “For most of the students, the first taste of competition beyond school walls occurs at a national level. Being unprepared for this reality results in an unpleasant shock, fostering self-doubt and a lifelong fear of competition, which hinders progress in a competitive life thereafter. Parents are well aware of this challenge but lack easily accessible means to alleviate this fear. Maidaan seeks to transform this narrative by providing every aspiring individual a stage to discover themselves. At EvolveX, we are committed to supporting Maidaan in this mission through continuous assistance, mentorship, and guidance.”
The pilot version of Maidaan has successfully engaged students from over 100 schools spanning across 25+ cities in India. The platform has initiated strategic annual and quarterly collaboration plans with schools, with Pune as its initial focal city for expansion.
Judhajit Bal Co-Founder & CEO, Maidaan, says, “Beyond the top 5% elite in India, millions of students don’t get a chance to experience a world beyond the walls of their schools before Class 12, reducing the potential of social mobility. The only way to solve this is to make exposure-beyond-school truly accessible and affordable in a language & format that students understand and speak themselves. We’re thrilled to have IPV & EvolveX onboard and backing us to solve this.”
In just 9 months, Maidaan achieved remarkable milestones, growing its user base tenfold to over 2000 users. The platform has secured pivotal strategic collaborations with schools on annual and quarterly levels, all while maintaining exceptional engagement and robust user retention rates on the platform.
Maidaan is a peer-to-peer edutainment platform hosting LIVE, bite-sized Olympiads & Tournaments for school children. It aims to make exposure to peers-beyond-school affordable and accessible for 100M+ Indian students from an early age. Founded in October 2022 by Judhajit Bal & Shashank Awasthi, this platform has set out to redefine entertainment for K-12.
About Inflection Point Ventures & Physis Capital
Inflection Point Ventures (IPV) is an angel investing platform with over 9600 CXOs, HNIs, and Professionals to together invest in startups. The firm supports new-age entrepreneurs by providing them with monetary & experiential capital and connecting them with a diverse group of investors. IPV has announced the launch of a $50 million CAT 2 AIF, Physis Capital, to invest in pre-Series A to Series B growth-stage start-ups.
EvolveX is an early-stage program founded by We Founder Circle, that has been providing high-impact acceleration to early-revenue startups from various sectors since its inception in 2021. The program offers a range of benefits, including one-on-one mentorship sessions with handpicked angel investors and industry experts, upfront funding of $30K, and $200K worth of credits.