[Funding alert] Mahindra-Backed Rocksport Secures Investment from Brand Capital

The Times of India's strategic investment division, Brand Capital, provided a new round of funding to Rocksport, an adventure-based research organization.

After completing this latest round of funding, Rocksport reached its valuation of USD 30 million, having raised approximately USD 3 mn to finish its Series A round.

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Rocksport CEO Amit Goyal commented, "We aspire to cultivate a community of one crore superheroes by 2030. Our goal is to elevate every ordinary holiday into an extraordinary adventure. In the coming years, we will focus on fostering community engagement, generating compelling content, and facilitating meaningful conversations to build a community of healthier and happier super-families."

The funds from this agreement, according to the press announcement, will mostly be utilised to assist marketing and branding efforts that introduce the prospective consumer to Rocksport and its distinctive products.

The program provides exposure to multiple elements of adventure and outdoor activities in a safe and controlled environment. Such experiences transform the participants and develop their confidence, willpower, focus, and leadership.

About Rocksport

Rocksport is an adventure-based research organization, continuously involved in the process of finding innovative uses of adventure activities in the positive transformation of an individual.

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