Mahendra Singh Dhoni, a former Indian captain and cricket legend, has invested in the fitness start-up Tagda Raho, located in Bangalore.
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In Dhoni’s words, “Fitness is and has been a part of my life; when I was young in the form of sports and now it has evolved to making workouts a part of my everyday routine.” He resonates with Tagda Raho’s intrinsic Indian approach and its focus on activating dormant muscles while enhancing core strength, stability, and mobility. Dhoni’s investment in the startup aligns with his vision of nurturing grassroots-level growth for homegrown brands.
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Expressing his enthusiasm, Dhoni stated, “I believe in investing in startups and homegrown brands that I can help grow from a grassroot level.” His collaboration with Tagda Raho signifies his interest in fostering forgotten workouts back into prominence. He emphasized, “I am very excited to be part of the brand’s vision in expanding and taking the workout to all corners of the country.”
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Rishabh Malhotra, Tagda Raho’s founder, highlighted Dhoni’s role as a fitness icon and his contribution to supporting homegrown brands, stating, “His dedication to fitness and supporting homegrown brands perfectly aligns with our mission to empower individuals to lead healthier lives and add a new dimension to Indian physical culture.” Malhotra emphasized the brand’s aspiration to broaden its training centers across India and even venture into international markets, leveraging Indian fitness practices for a global impact.
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About Tagda Raho
Tagda Raho’s approach is distinctive in that it combines modern exercise routines with traditional Indian exercise equipment like Gada, Mudgars, Vajra, and Sumtola. This has garnered attention from a variety of sources. The startup, which aims to go beyond Bangalore, is well-known for fusing modern training techniques with Indian exercise equipment. With our products and training programs, Tagda Raho reintroduces traditional Indian strength training to India and the rest of the world.
