[Funding alert] Live-commerce Startup Shopr.TV Raises $1.7 mn in Seed Funding

Y-Combinator, BEENEXT, Locus Ventures, Shiprocket, Goodwater Capital, and other institutional investors invested $1.7 million to the seed round of funding for Shopr.TV, an Indian live-commerce platform.

The round also included angel investors like Kunal Shah (CRED), Lalit Keshre (Groww), and Venky Karnam (Afore Capital), among others. The money will go toward Shopr.personnel, TV's technology, and merchandise.

Shopr.TV will put the money toward developing its people, technology, and product, as per reported by Entrepreneur.com.

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"Live-commerce is the natural next step in the evolution of e-commerce, and it has the potential to revolutionise the entire consumer experience. There is a refined layer of accessibility, credibility, and reliability that live-commerce brings to the online buyer-seller relationship. Our ambition is to create for India a shopping experience that's engaging, highly interactive, and veritable. We have the right product, the right team, an enthusiastic market, and now the perfect partners who share our vision of transforming the way India shops," said Akhil Suhag, Co-Founder and CEO, Shopr.TV.

Entrepreneurs Akhil Suhag, Akshay Suhag, Mukul Anand, and Tushar Dhara founded Shopr.TV in 2021 to cater to Gen- Z's interest in live-commerce in India.

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"We believe the live-commerce model is entertaining, immersive, and poised to keep consumers engaged as a new form factor for commerce. Sellers can optimise sales in real-time through better inventory management while interacting with their customers directly. At BEENEXT, we are enthusiastic about the Shopr.TV founding team and how they weave the thread of customer decision journeys from awareness to purchase, with the finesse of their product experience. We are excited to be a part of Shopr.TV'srney to make the commerce experience more engaging while driving better conversion for sellers," said Hero Choudhary, Managing Partner, BEENEXT.

With the use of live drops, virtual pop-ups, collection launches, and clearance discounts, sellers and merchants may connect with the target consumer groups using Shopr.TV. Live-commerce assists merchants in establishing a direct channel of connection with their customers and, with the help of first-hand feedback, helps sellers speed up sales conversions and shift substantial amounts of inventory in a brief amount of time.

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About Shopr.TV

Shopr.TV is a comprehensive live-commerce platform that allows buyers to discover, experience and shop for their favourite products, in real-time. Be it live drops, virtual pop-ups, collection launches, or even a clearance sale, Shopr.TV enables sell in the most dynamic, engaging and authentic way possible!