Let’s Try, a brand of Earth Crust Pvt, Ltd has raised an undisclosed amount in seed funding round from Venture Catalysts, an integrated incubator and accelerator.
Other investors including Aman Gupta (Founder, Boat Lifestyle), Prateek Nijhawan (Julius Baer), Kiran Kumar (Ex-Pepsico India Head), and Prateek Sabharwal (Ex- Pepsico’s Kellogg’s director), also participated in this round.
New Delhi-based Let’s Try was founded in 2021 by Nitin Kalra, It offers a wide range of premium healthy snacks and snacks made from peanut oil and natural ingredients.
The startup claims to be free of preservatives, artificial flavors, colors and zero trans fat and cholesterol.
Let’s Try gained national fame after winning a deal on Season 1 of the popular show Shark Tank India.
“With a growth of 40 times annually, and having expanded 4 times last year, Let’s Try has received an explosive response from its customers in India and wishes to reach 1 crore households by the end of two years. The Seed funding from Venture Catalysts has come in at a very exciting time for Let’s Try, and is the first step towards becoming the fastest growing snack brand in India,” said, Nitin Kalra, founder, Let’s Try.
“Let’s Try has leveraged its knowledge, industry insights and an experienced network to help startups in India find the right partners to successfully grow their business, and the promise shown by the brand within its first year of operations has instantly attracted our attention. We wish to further Let’s Try’s vision and make healthy snacking available for every Indian,” said, Anil Jain, co-founder, Venture Catalysts.
About Let’s Try
At Let’s Try, they believe healthy snacking can be fun too. they follow traditional methods to make all their snacks, just like grandma used to.
They use 100% groundnut oil and water. No preservatives, No artificial flavors, or colors, no trans fats or cholesterol. They have a large variety of snacks, all of which have a unique taste and flavor. Their products are tastier and healthier than other junk food and can be consumed by anyone.