Laminar, a cloud platform as a service (PaaS) for media companies, has raised over $ 5 million in its seed funding round from Leo Capital, Artha India Ventures, Garuda Ventures, Cloudcap and Sampson Acquisitions.
London-based Laminar was founded in 2020 by Narendra Nag, Raheel Khursheed, Tirthraj Singh, Kumar Shorav and Yin Shanyang, It is PaaS based media tech platform which enables content owners to launch a fully-featured and scalable OTT service in 12-weeks or less.
The startup has a presence in London, Atlanta, Toronto, Dubai, New Delhi and Singapore.
“Laminar will immensely benefit from the collective experience of our investors in rapidly scaling our business and expanding our global footprint”, said, Narendra Nag, co-founder and CEO of Laminar.
‘’Media companies get the ability to customise and launch apps across all classes of devices, set up multiple types of monetisation options, meet all tax and compliance requirements, and get a complete data and analytics suite – all out of the box,’’ the company said in a statement.
“This is our first significant investment in Europe, and we are glad that it is in Laminar. Laminar gives content creators the backbone to challenge the duopoly of Netflix and Amazon Prime by building the world’s first zero code cloud-based PaaS offering. We were pleasantly surprised by the width of the client base that needs Laminar to solve their pressing issues,” said Anirudh A. Damani, director, Artha India Ventures.
“Media companies can see content consumption rapidly shifting away from cable, satellite and DTH worldwide. Laminar has timed this industry transition beautifully with a product that is ready today for media companies who don’t want to spend time and money re-inventing the wheel, and we are excited to partner with them to help create the next global leader in the media-tech space,” said Rajul Garg, founding partner, Leo Capital.
Laminar is an enterprise-class video-streaming PAAS that can enable any content company to launch a full-featured, Netflix style/scale global video/OTT offering — in about a third of the time, and at about half the cost. At Laminar, they believe that global media infrastructure is going through a fundamental transformation with traditional modes of broadcast set to go the way of the telegraph.
The future of media is streaming — and it is global in its scope and footprint. But, the enterprise-class software that caters to a media player serious about launching a Netflix-class global streaming service simply doesn’t exist — today every media company is struggling to become an engineering company. They are a group of entrepreneurs and mid-career professionals with proven experience in the media-tech space and they are solving for this problem and looking to capture a significant portion of the global $160B market. Their integrated platform will work out of the box globally, at zero capex, on a pure op-ex model promising recurring revenue from locked in customers.
Their first-of-its kind, tightly integrated, data layer sets us apart from everybody in the same space, and promises a gold mine of insights. They aim to be a PAAS that offers the benefits of robustness, scale and predictability to media companies looking to launch a streaming service.