Kriti Sanon, a Bollywood fashion icon, has been appointed as the brand ambassador for BIBA, a women’s Indian wear brand.
The company stated that the partnership offers a novel perspective on its dedication to respecting Indian heritage while incorporating contemporary and modern designs. As a result of this partnership, BIBA continues to honor India’s diverse cultural heritage.
BIBA provides a wide selection of designs that are tailored to the preferences and tastes of every woman.
The company asserts that it has a team of artisans and designers who meticulously create garments that are visually spectacular, comfortable, and durable.
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The film, which features Kriti, transports viewers on a voyage through vibrant colors, intricate designs, and luxurious fabrics, each piece of which tells the story of India’s rich cultural tapestry. The collection is brought to life by Kriti’s effortless style and charm, which highlights the way in which BIBA’s designs seamlessly integrate contemporary elegance with heritage, rendering them an ideal choice for special and festive occasions.
Kriti Sanon, said: “I am elated to be a part of the BIBA family and launch the stunning Festive collection. Biba is a brand that celebrates Indian heritage and empowers women through fashion. It’s a brand that truly understands the modern Indian woman and her evolving style and offers something stylish for every occasion and age group,”
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