Home Insight Funding Alert Consumer Electronics Brand Kreo Secures Rs 6.5 cr mix of debt...

[Funding alert] Consumer Electronics Brand Kreo Secures Rs 6.5 cr mix of debt & equity round

[Funding alert] Consumer Electronics Brand Kreo Secures Rs 6.5 cr mix of debt & equity round
[Funding alert] Consumer Electronics Brand Kreo Secures Rs 6.5 cr mix of debt & equity round
Kreo, an innovative consumer electronics brand based in Bangalore, has secured INR 6.5 Cr in funding for its seed round, combining both debt and equity investments. This funding will support the company's disruptive presence in the market.

Kreo, an innovative consumer electronics brand based in Bangalore, has secured INR 6.5 Cr in funding for its seed round, combining both debt and equity investments. This funding will support the company’s disruptive presence in the market.

The seed funding round of Kreo was prominently led by Sauce.VC, a well-known consumer venture capital fund, invested INR 3.3 Cr. Additionally, several notable investors participated in this round, including the Chona Family Office, Revant Bhate (Co-founder at Mosaic Wellness), Bala Sarda (Founder at Vahdam Teas), and Nikhil Bhandarkar (Co-founder at Panthera Peak Capital), as per reported by BW Disrupt.

Read also – [Funding alert] Insurtech Startup Covrzy Raises Rs 3.2cr in Pre-seed Round Led By Antler

Ishan Sukul, Co-Founder and CEO of Kreo, expressed, “I have spent countless hours immersed in PC games such as Unreal Tournament and Counter-Strike, and in crafting and sharing memes on social platforms. I’ve experienced the excitement of being a content creator and gamer, which is what led me and us as Kreo to identify a gap in the industry – the lack of high quality, user-friendly products.” “We founded Kreo with a dual aim – to equip gamers and content creators with top-notch hardware solutions, and also to build a close-knit, all-encompassing community where our users can truly feel they belong as a cohort.” Sukul further adds, “We’re in an era where content creation and gaming are evolving into highly lucrative professions, with ad revenue shares climbing to as much as 75%. At Kreo, we are committed to supporting this shift, providing the essential tools needed for success in this rapidly expanding field.”

Kreo’s successful funding round further solidifies its position as an emerging force in the digital content creation and gaming industry. The company, founded by Ishan Sukul, Niraj Chitnis, and Himanshu Gupta in late 2022, is determined to bring about a transformative revolution in gaming and content creation.

Read also – [Funding alert] Chalo raises $45 Mn in Series D, taking the total funds raised to $119 Mn

Yash Dholakia, Director of Sauce.VC, expressed excitement for industry and company growth stating, “We are very excited by the growth in the creator and gaming space in India, as we believe the elements are nearly perfectly aligned for this space – with a largely young, digitally native population, growth of 5G networks and cloud gaming reducing entry barriers for young gamers, massive investment in the development of games and social media platforms and a very favorable distribution environment. Ishan, Niraj, and Himanshu have shown a very sharp acumen in understanding this consumer segment and translating that into innovative and beautifully designed yet affordable products. We view Kreo as an opportunity to build a very unique brand in the rapidly growing electronic consumer devices market.”

Kreo, having already established a dynamic lineup of 10 groundbreaking products, is now ready to introduce over 50 pioneering solutions tailored for gamers and creators within the upcoming year. The obtained funding will contribute to various aspects such as brand establishment, expansion, product enhancement, and team expansion to facilitate growth.

Read also – [Funding alert] Vinsys Secures pre-IPO Funding at ₹200 cr Valuation

About Kreo

Consumer electronics business Kreo lets you pursue your passions. Out of nothing, Kreo (a division of Lukus Brands Pvt Ltd) has created a new way of life that is driven by passion, creativity, and adventure.

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