[Funding News] Klub Disbursed ₹100 Cr to Enable SMEs in 2023 Festive Season Selling on Amazon and Flipkart

Klub, India's leading growth enablement platform, has achieved a significant milestone by disbursing ₹100 crores to support brands during the 2023 festive season. 

 This funding aims to enhance sales on major e-commerce platforms, including Amazon, Flipkart, and Myntra. As part of its strategic growth plan, Klub intends to double this investment to ₹200 crores for the 2024 festive season.

This increased funding will further aid SMEs in maintaining inventory and pre-planning marketing efforts to meet the heightened demand during India's festive season. Notably, Klub offers funding up to ₹30 crores in a single tranche and works on multiple capital structures suited to the brand and founder, including term loans, credit lines, revenue financing, and more. Klub's initiative is in collaboration with its supply partners, particularly leading NBFCs such as U GRO Capital.

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In 2023, Klub's investments were primarily directed towards sectors such as Beauty and Personal Care, Fashion and Apparel, and Cloud Kitchens and Restaurants. Notable brands that benefited from these investments include Monrow Shoes, BRB Chips, Berrylush, and Potful, among others.

Klub's ambitious plan for 2024 involves infusing ₹200 crores into D2C brands across 45+ sectors, ensuring they are well-prepared for the upcoming festive season. 

Anurakt Jain, co-founder and CEO at Klub, stated, "Our mission has always been to empower D2C brands to achieve their full potential. The festive season is a crucial period for brands, and our investments are designed to help them maximize their sales. We are excited to double our commitment to ₹200 crores this year, supporting a broader range of sectors and driving significant growth for Indian retailers. This initiative is in response to the anticipated 10-12% growth in festive sales and the e-commerce industry's expected surge to $111 billion this year."

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