Plan B, a D2C kids’ innerwear brand, has secured an undisclosed sum of funding in a funding round from the JITO Incubation and Innovation Foundation (JIIF), a community-based angel network, as well as HNIs and Ah! Ventures.
The capital raised will be utilized by Plan B to enhance its market presence and broaden its product portfolio. The company will prioritize marketing, the recruitment of talent, and the acceleration of product development.
Conversely, JIIF will provide strategic guidance and mentorship to facilitate the firm’s expansion.
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Plan B has established a distinctive position in the market by providing children with innerwear that is both functional and comfortable.
The founders, who were first-generation entrepreneurs, established the company from the ground up without any prior experience in textiles or initial financial support. Plan B products have elevated the standards of commonplace essentials for children between the ages of six months and sixteen.
Sneha Raisoni, Co-founder of Plan B, said: “Our mission at Plan B is to make every day comfortable and delightful for children. Since inception, we have prioritized quality, design and fit. We aim to keep blending fun with functionality and craft clothing that is aligned with our ‘Easy Wear, Easy Care’ philosophy. This funding is a timely boost that will help us maintain our momentum and help us be discovered by more parents,”
About Plan B
Founded in 2018 by Sneha Raisoni and Vaidehi Shah, Plan B has carved a niche in the market by offering high-quality, comfortable, and functional innerwear for kids.
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