Direct-to-consumer kidswear brand Kidbea has raised Rs 1.5 crore in a seed round led by Agility Ventures along with the participation of Nandi Mehta, CFO of Kaaf Funds; Tapas Sahu, Chairman of the CII in Jharkhand; Divij Bajaj, Founder of Power Gummies; Abhishek Kocchar, Founder of Diamond Overseas; and Vivekananda Nareddula, Founder of Apaizer.
The founders intend to use the money to increase marketing expenditures, grow the staff, and enhance R&D initiatives for the Indian kidswear market.
Kidbea produces certified organic childrenswear that is spill-proof, bacterial-resistant, and breathable. It was founded in 2021 by Swapnil Srivastav, Mohammed Hussain, and Aman Kumar Mahto.
“A product can be copied but a brand is unique. A product can become outdated, but a successful brand is timeless. A great design will not sell an inferior product, but it will enable a great product to reach its full potential. On Kidbea’s future plans, he stated, “In the next two years, we will launch designer Indian ethnic kidswear, onboard top Indian fashion designers, and make Kidbea among India’s top three Kidswearbrands”, co-founder of Kidbea, Aman Kumar Mahto, said.
It seeks to offer safe, long-lasting products for infants and toddlers. The business offers its goods on both its own platform and those run by third parties, including Amazon, Myntra, FirstCry, Meesho, and Hopscotch.
“Kidswear has the highest growth potential in India, and we feel privileged to be a part of it with Kidbea.” With the help of its highly experienced team in Kidswear and advisors in fashion, marketing, and production, the start-up is positioned to reach a large market share. Their dedication towards working to capture the Kidswear market in India and building a brand that Indian parents can trust is highly assuring”, co-founder of Agility Ventures, Dhianu Das, said.
The first eco-friendly children’s apparel and technology brand in India is called Kidbea. They produce children’s goods that are “certified organic, spill-proof, anti-bacterial, breathable, and softest.” They want to offer parents of toddlers stress-free parenting and non-toxic, environmentally friendly products for the kids.