Kapture CX has secured $4 million in a Series A funding round under the direction of Cactus Venture Partners. The money would be used by the business to increase its product offerings, grow its personnel, and establish a stronger presence in foreign markets.
“We realised that despite being a mature and well-capitalised field, customer support doesn’t work because everybody has taken a horizontal approach, that is, the same product is supposed to work across the board. We realised that it doesn’t work anymore,” Kamath said, explaining the idea behind Kapture CX.
The business has delved deeply into the four industries of e-commerce, travel, financial and banking services, and consumer durables, according to the co-founder. These industries have numerous use cases for customer assistance.
Speaking more on ecommerce offerings, Garg said, “Every ecommerce company can build a hyper-personalised journey for their customers based on the desired outcome they want to give to their customers. Their average handle time reduces. The first call resolution improves, and CSAT and NPS also improve while reducing costs.”
About Kapture CX
Sheshgiri Kamath and Vikas Garg co-founded Kapture CX in 2011. Enterprise-grade Customer Support Automation platform Kapture CRM offers organisations across sectors a comprehensive customer support solution. Any industry can benefit from a cloud CRM that goes beyond a simple support desk.