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Private equity fund India Alternatives invested $4 million in the customer assistance platform Kapture CX.
With this fresh investment, Kapture hopes to expand its generative artificial intelligence (Gen AI) skills and fortify its position in the Indian and international markets.
“We are experiencing tailwinds across the large and global enterprise segment that has made us capitalise on Gen AI capabilities. We are confident that a value-added and relationship-oriented partner like India Alternatives will help us bolster our position as a leading SaaS player across India and global markets,” Vikas Garg, cofounder of Kapture CX said.
With experience in the following four major market verticals: consumer durables (consumer goods and appliances), travel, BFSI, and retail (offline + e-commerce), Kapture is currently empowering more than 1000 businesses across 16 countries to deliver amazing customer experiences at scale.
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The primary focus of Kapture's teams and technology is "the customer," from the ground up. Kapture, based on hyper-personalization, makes each resolution feel unique and valuable by adding context and intelligence while maintaining a high level of personalisation.
“Kapture is well positioned to capitalise on this opportunity due to Shesh (Kamath) and Vikas’ excellent leadership, customer orientation and ability to leverage Gen AI capabilities to provide a customised solution at scale,” said Shivani Bhasin, founder and chief executive of India Alternatives.
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About Kapture CX
Kapture CX is an enterprise-grade SaaS-based omnichannel customer experience management platform with a strong emphasis on customer assistance. Capture CX turns average customer encounters into exceptional ones by adjusting to changing customer expectations.
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