D2C firm Join Ventures has raised $10 million (Rs 75 crore) in Series A round funding led by DSG Consumer Partners, Rajiv Dadlani Group, 9Unicorns and Venture Catalysts.
The company will use the fund to expand its captive dark stores network, tech advancements at the product level, and logistic improvements.
“All trends show that consumers are bullish on celebrations landscape that is defined by the 140 million online buyers who are currently generating 4 billion+ occasions led searches in India, and we aim to capture a large share of this underserved market with our superior ‘design to delivery’ consumer experience, robust supply chain, and proprietary distribution network. The latest influx of funds will enable us to accelerate our growth and inch closer to our vision.” Tarun Joshi, Founder, and CEO, Join Ventures said.
Join Ventures, house of D2C brands for celebrations, is building leadership through its growing portfolio of brands, including IGP.com – India’s largest D2C platform for occasions; Interflora India – India’s largest D2C brand for premium flowers; IGPforBusiness -leading B2B2C partner for reward management and corporate gifting; and Masqa-aimed at creating India’s leading D2C brand for Indulgent foods.
“We aim to launch new brands based on insights gathered from our existing portfolio to better serve the needs of flourishing Indian Households who consider occasions as rituals, happiness, a moment to bond and celebrate, and are increasingly turning online for quality products, personalization, and convenience,” Joshi added.
Join Ventures is serving 100mn+ visitors every year across 100 countries with its design-to-delivery consumer experience, farm-to-table supply chain, and expanding same-day delivery distribution network of over 100 cities.