Mahendra Singh Dhoni joins JioMart, an online marketplace run by Reliance Retail, as a brand ambassador.
The JioUtsav campaign highlights the implication that Dhoni has provided the country with numerous opportunities to celebrate but has chosen not to partake in them.
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In connection with this collaboration, Dhoni will appear in a 45-second video. In addition, JioMart has changed the name of its holiday campaign, which will launch on October 8, 2023, to JioUtsav, Celebrations Of India.
Sandeep Varaganti, CEO, JioMart, said, “We found a perfect fit in MS Dhoni as our brand ambassador with his personality representing trust, reliability and assurance, just like JioMart. Our new campaign lends itself to celebrating life and all its special moments with our loved ones, ‘shopping’ being an integral part of this revelry. Non-metro regions currently account for around 60% of our overall sales, a sign of gradual growth and a true testament to fruition of our efforts to democratize digital retail.”
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About JioMart
JioMart is an Indian e-commerce business with its headquarters in Navi Mumbai, Maharashtra, India. Jio Platforms and Reliance Retail first collaborated on the project.
