Leading SAAS Startup Companies in India to Watch in 2025

India becoming a global hub for innovative cloud-based solutions. The Software-as-a-Service (SaaS) ecosystem in India has witnessed exponential growth over the past decade.  Indian SaaS startups are leveraging the country's strong IT talent pool, cost advantages, and increasing digital adoption to build scalable, world-class products for both domestic and international markets. From enterprise-grade platforms to niche vertical-specific tools, these startups are addressing diverse business needs across industries such as CRM, HR tech, fintech, edtech, and healthcare. Indian SaaS (Software as a Service) companies are growing quickly. They are making a big impact worldwide. These companies are receiving more funding from investors. Thestartup ecosystem in India is becoming stronger. There is a growing focus on reaching global markets. 

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Top SaaS Startup Companies in India 

Indian SaaS companies are set to shape the future of cloud computing. This booming sector is boosting India's economy. It is also establishing India as a major player in the global SaaS industry. The 10 most successful saas startups to watch in 2025

Zoho 

Zoho is a leading SaaS company from India. It is a major player in the software-as-a-service industry. Zoho provides a variety of cloud-based tools designed to help businesses in different fields.

Freshworks

Freshworks is a top SaaS company in India that focuses on customer engagement software. It serves businesses of all sizes and industries, providing innovative tools to improve customer experiences. Known for its cutting-edge SaaS solutions, Freshworks is a key player in the global market. The company also showed strong financial performance in Q4 and full year 2023, beating analyst expectations and proving its stability and growth. As a leader in B2B SaaS, Freshworks is recognized as one of India’s biggest software companies, driving advancements in SaaS technology.

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Keka

Keka is a top SaaS company in India, specializing in HR and payroll management solutions. It serves businesses of all sizes and industries, helping them manage their workforce more efficiently. Known for its user-friendly interface and innovative features, Keka is transforming the HR tech space. As a leading B2B SaaS provider, Keka sets high standards in the industry, offering modern solutions that meet the changing needs of businesses today.

WebEngage

WebEngage is a leading SaaS company in India that helps businesses improve customer engagement and retention.

It offers AI-powered tools and integrations with platforms like Shopify and Magento, making it easier for companies to connect with their customers.

With continuous innovation and strong industry partnerships, WebEngage is a top choice for businesses looking to enhance customer relationships.

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Druva

Druva is a top SaaS company specializing in cloud data protection and management. It offers more than just backups—its platform ensures data security, disaster recovery, and compliance with regulations. Trusted by businesses of all sizes, Druva’s advanced technology makes data management easy and efficient.

CleverTap

CleverTap is a mobile marketing platform that helps businesses engage, retain, and build strong customer relationships.

With features like automated segmentation, audience analytics, and campaign optimization, it ensures businesses connect with users at the right time with the right message.

Founded in 2013, CleverTap has grown rapidly, securing funding from Sequoia India and Tiger Global, and is now expanding globally.

Unbxd

Founded in 2011 by Pavan Sondur and Prashant Kumar, Unbxd is a well-known SaaS company in India. It creates AI-powered search platforms for e-commerce, helping customers find the right products easily. With smart, data-driven recommendations, Unbxd boosts sales and is trusted by 1,200 e-commerce websites worldwide.

WebEngage

Founded in 2011 by Ankit Utreja and Avlesh Singh. WebEngage is a leading marketing automation platform. It helps businesses retain customers and boost revenue by improving user engagement across multiple channels. With smart segmentation, WebEngage ensures businesses connect with customers in a personalized and meaningful way.

SaaS Market in India: Overview & Growth

1. Rapid Growth & Market Size

• India’s SaaS market is one of the fastest-growing in the world. By 2025, it is expected to reach $50 billion, driven by digital transformation and increasing global demand for cloud-based solutions.

2. Key Factors Driving Growth

• Tech Talent: India has a vast pool of skilled engineers and developers.
• Cost Advantage: SaaS companies in India offer high-quality solutions at competitive prices.
• Global Demand: Many Indian SaaS startups serve international markets, including the US and Europe.
• Remote Work: The rise of remote work has increased the need for cloud-based collaboration and business tools.