From Tradition to Trend: Jewellery Startups to Watch in 2025

India's jewellery industry is undergoing a transformation with emerging brands embracing innovation, sustainability and digital-first approaches. These startups are redefining luxury and accessibility for modern consumers. 

Here are seven jewellery brands poised to make significant impacts in 2025

1. Trisu

Founded in 2023 by Saloni Chopra, the Gurugram-based Trisu offers affordable gold vermeil jewellery with a focus on minimalistic designs.

Their pieces are crafted with 18-karat gold plating over sterling silver and catering to modern consumers seeking quality and style. 

Hukum Singh Kumpawat - founder of Shiv Jewellers, brings royal elegance to life with his handcrafted Rajputi Kundan jewellery.

2. Jewelbox

Founded in 2022 by Vidita Kochar Jain and Nipun Kochar, the Kolkata-based Jewelbox specializes in lab-grown diamond jewellery, offering sustainable and affordable luxury. Operating through an omnichannel model, they have expanded to multiple cities, including Delhi and Bengaluru. 

3. Firefly Diamonds

Founded in 2023 by Adit and Aayush Bhansali, the Mumbai-based Firefly Diamonds With over 60 years of family experience in jewellery manufacturing, It offers lab-grown diamond jewellery that combines sustainability with traditional craftsmanship.

4. The Amethyst Store

Founded in 2018 by Srinithi, Sweatha, and Shricharran, Rooted in a family legacy of jewellery design, The Amethyst Store offers luxury silver jewellery that blends traditional craftsmanship with contemporary aesthetics. 

5. Candere

Founded in 2013 by Rupesh Jain, the Mumbai-based Candere is an online jewellery portal offering a wide range of gold, diamond and gemstone jewellery.

Acquired by Kalyan Jewellers, it combines traditional designs with modern e-commerce convenience.

6. Eternz

Founded in 2015 by Arthi Ramalingam, the Bengaluru-based Eternz is an online platform offering a curated selection of jewellery products and aim to bridge the gap between Indian and international jewellery markets. 

7. True Diamond

Founded in 2024 by Parin Shah and Darayus Mehta, True Diamond is a lab grown diamond jewellery brand, provide eco-friendly and affordable luxury pieces tailored to modern tastes. 

Conclusion

These seven jewellery startups are at the forefront of innovation in India's jewellery sector. By embracing sustainable practices, digital platforms, and contemporary designs, they are reshaping consumer experiences and setting new standards in the industry.

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