Sports Media Platform Nazara Integrate with ONDC Network

Open Network for Digital Commerce (ONDC) and Nazara Technologies Limited, a prominent diversified gaming and sports media platform, are pleased to announce their partnership in the launch of "gCommerce," a cutting-edge in-game monetization platform that smoothly incorporates e-commerce into games.

Low in-app purchase (IAP) conversion rates and subpar advertising yields are two issues that Indian game creators have long faced, and the integration attempts to solve both. By taking use of India's flourishing e-commerce market, Nazara and ONDC Network are redefining game monetization with gCommerce and giving developers access to new, scalable revenue streams.

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Through this strategic connection, game producers will be able to make money via an affiliate revenue-sharing model, receiving a fee for each successful transaction that players begin via the gCommerce platform.

Building Value for Developers and Gamers

ONDC's expertise in building an open and connected digital commerce network will help Nazara's gCommerce platform reach a variety of sellers across 10+ categories. This will offer gamers a wide range of products to choose from. The integration will improve the user experience by allowing gamers to make smart purchasing decisions while enjoying their games.

Nitish Mittersain, CEO of Nazara Technologies, stated, "We are thrilled to announce the upcoming launch of gCommerce by Nazara via integration with the ONDC Network, as it represents a significant step forward in our mission to empower game developers with effective and innovative monetization solutions." "We are improving our gamers' overall experience while also opening up new revenue streams for developers."

"Nazara joining ONDC Network to launch gCommerce is a testament to the Network's versatility in supporting various industries and use cases," continued T Koshy, CEO of ONDC. We are opening the door for a smooth fusion of entertainment and purchasing by integrating e-commerce into the gaming ecosystem, which benefits gamers, developers, and the larger digital commerce network. 

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