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Croma Appoints Shibashish Roy As Chief Executive Officer

Mitra will continue to serve on the company's board as a Managing Director until his retirement. Roy serves as the company's Deputy Chief Executive Officer, overseeing critical areas like Store Operations, e-commerce, and Marketing.

By Ajay Kumar
New Update
Croma Appoints Shibashish Roy As Chief Executive Officer

Croma has appointed Shibashish Roy as its Chief Executive Officer (CEO) with effect from November 18, 2024. The decision is an outcome of the succession planning process in the organization, with the imminent retirement of the present Managing Director and CEO, Avijit Mitra, in March 2025.

Mitra will continue to serve on the company's board as a Managing Director until his retirement. Roy serves as the company's Deputy Chief Executive Officer, overseeing critical areas like Store Operations, e-commerce, Marketing, Buying, Merchandising, Services, and Technology. 

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Commenting on the development, Mr. Naveen Tahilyani, Chairman, Infiniti Retail said, “I thank Avijit Mitra for his invaluable contribution over the last many years, and, in particular, the last nine years as CEO. He has done a remarkable job in expanding revenues, building the team, putting in place operational processes and growing the footprint with a vast network of stores across India. Today, Croma is amongst the top 3 electronic retailers in the country and is well-positioned for further growth. The appointment of Shibashish Roy is opportunely timed to ensure that he can continue building on the growth trajectory of the Company for the next fiscal and beyond. Shibashish is a committed and passionate leader who has been spearheading the efforts on Croma’s omnichannel journey with a clear focus on strengthening the brand affinity and enhancing the customer experience. I am sure this is the start of an exciting phase of profitable growth for the company. I wish the team the very best.”

About Croma

Infiniti Retail Ltd. is one of the first organised consumer durables and electronics retailers in India operating under the brand name Croma. With over 550 stores across 220-plus cities, the company continues to aggressively open new stores to expand its presence especially in suburban region of metro cities along with tier-2 and tier-3 cities.

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Tags: Croma