Amazon Launches Creator Central to Empower Indian Influencers to Promote their Content

Amazon.in has launched Creator Central, a comprehensive platform that provides tech tools for creators to create, promote, measure, and monetize their content.

Through automatic product recommendations and performance reports, content creators in the Amazon Influencer Program can also reach millions of buyers and maximize their performance. In the coming weeks, more than 50,000 creators will have access to Creator Central.

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"We're incredibly excited to launch Creator Central in India. This launch signifies Amazon.in's commitment to fostering the growth of the creator community in India, providing them with the tools and resources they need to thrive", Zahid Khan Director of Shopping Initiatives for India and Emerging Markets, Amazon said.

This platform is a significant investment in the creator economy, empowering content creators with a streamlined experience and dedicated storefronts. Creator Central puts creators at the center, allowing them to schedule content, manage multiple accounts, and access valuable performance insights – all from the familiar Amazon app,” said Khan.

Amazon has launched a number of initiatives for content creators in recent years. Amazon Live is a unique live shopping service that was launched by Amazon.in in 2022. It allows customers to engage directly with content creators who exhibit products, conduct surveys, provide limited-time bargains, and answer customer inquiries in real time.

About Amazon Influencer Program

The Amazon Influencer Program is a important tool for influencers to monetise their content. Creators can use the tools in this program to choose and suggest Amazon products and services to their followers, and they can get paid for qualifying purchases.

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