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The direct-to-consumer fitness and nutritional supplement company Boldfit has secured Rs 110 crore, or roughly $13 million, from Bessemer Venture Partners, a venture capital firm.
The startup will use the funding to improve product development and build its brand.
Read also - EV Startup MOOEV Technologies Raises Rs 4 Cr Seed Funding
Indian cricketer KL Rahul recently joined the D2C brand as an investor and brand ambassador.
It is improving the infrastructure of its supply chain to guarantee quick shipping and steady product availability.
The company offers its merchandise through its direct-to-consumer channel, q-commerce platforms, and online stores.
About Boldfit
Boldfit, a direct-to-consumer company that sells nutritional supplements and workout gear, was founded in 2018 by Pallav Bihani.
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