How Much Do YouTubers Make Per View in 2025?

If you’re like thousands of other YouTubers trying to earn money from the platform, you’ve probably asked: How much does YouTube pay per view?

Well, here’s the short answer — YouTube pays when someone watches an ad, not just your video. 

YouTube keeps 45% of the ad revenue and gives 55% to the creator whose video runs the ad.

Now, let’s break it down further so you can understand exactly how YouTube’s monetization system works — and how you can start making money, too.

How YouTube’s pay per view system works

As we mentioned earlier, YouTube does pay per view — but not exactly how you might expect. Creators aren’t paid for each video view; they’re paid for each ad view.
Let’s break it down:

• Video views: How many times your video is watched.
• Ad views: How many times ads on your video are watched.

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You earn money only from ad views. So if your video gets 1 million views but has no ads, you make nothing. And if it gets 1 million views but only 10,000 people watch the ads? You get paid for those 10,000 ad views — not the video views.

Sometimes, a single video can run multiple ads. If viewers watch all of them, you could earn more ad views than video views. 

Bottom line? YouTube makes its money from ads — and so do you. You get paid based on how much advertising exposure your video creates. Simple as that.

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How do you become eligible for ad revenue on YouTube?

To start earning ad revenue on YouTube, you need to join the YouTube Partner Program (YPP). This is how YouTube pays you for ad views on your videos.
Quick tip: Make sure your YouTube account is verified to unlock all the features and start earning.

What you need to join the YPP

Ready to join the YouTube Partner Program (YPP) and start earning? Here’s what you need:

• Follow YouTube’s monetization policies
• Live in a country where YPP is available
• No active Community Guideline strikes on your channel
• Turn on 2-Step Verification for your google account
• Have access to advanced YouTube features
• Set up (or link) an active AdSense account

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How to become eligible for the YPP

Once you’ve completed the checklist, you’ll need to meet one of these two eligibility requirements to join the YouTube Partner Program:

• Option 1: 1,000 subscribers + 4,000 public watch hours (in the past 12 months)

• Option 2: 1,000 subscribers + 10 million public Shorts views (in the last 90 days)

Where Does the Money Come From?

YouTubers earn money in several ways, but ad revenue is the primary source. This is the money advertisers pay to run ads before, during, or after videos.

YouTube keeps 45% of that ad revenue and gives creators the remaining 55%. However, not every view earns money—ads that are skipped too quickly or blocked don’t count.

Beyond ads, many creators boost their income through other monetization streams, which can sometimes be even more profitable—especially for those with loyal followers.

1) Channel Memberships

2. Super Chats & Stickers

3. Sponsorships and Brand Collaborations

4. YouTuber Merch

5. Affiliate Marketing

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How much can you earn on YouTube in 2025?

So how much money can you actually earn on YouTube in 2025? Can you make a full-time job out of being a YouTuber?

The short answer is: Yes, you absolutely can!

The longer answer is that the amount you make will depend on your subscribers, your video reach, and your video engagement. It also depends on how much you consider to be a full-time income.

In 2025, a YouTuber can earn anywhere from $5 to $15 per 1,000 ad views. YouTube ads see an average view rate of 49-68%, depending on factors like video ad type or creative.

Which means that a video with 10,000 views could have around 4,900-6,800 ad views. So on the lower end, this video could bring in around $25 up to around $100 on the higher end. For our purposes, let’s just meet in the middle and say a 10,000-view video brings in around $60.

If you publish one 10,000-view video per day, that’s a total of $21,900 in annual YouTube income, which is… not great in terms of a yearly salary.
But that’s only if you stayed stagnant. If you’re actually publishing new video content every day — or even once or twice a week — you should consistently see growth, boosting your views, your subscribers and your ad revenue.

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Tips to maximize YouTube earnings per view

Earn more from your ad revenue with these three expert tips. 

1. Create long-form content

The longer your video, the more ad slots you can include. Aim for videos over 8 minutes to unlock mid-roll ads and boost your earnings.

2. Place more mid-roll ad slots

More mid-roll ad slots mean more chances for YouTube to place ads, boosting your earning potential. Many creators recommend adding manual ad breaks every minute — not all will be used, but it can increase total ad impressions and revenue.

3. Focus on a profitable niche

Some niches have higher ad CPMs than others. If you're still deciding on your channel’s focus, consider targeting high-CPM topics to maximize your ad revenue potential.