Best Cosmetic Brands in India for 2025

Cosmetic brands in India offer a wide range of beauty and personal care products to meet different needs. These include skincare, makeup, haircare and wellness items, designed to suit India's climate and various skin types. Many brands focus on natural and Ayurvedic ingredients to meet the growing demand for organic and chemical-free products. As online shopping grows and beauty trends change, cosmetic brands in India are constantly improving, offering affordable, high-quality options. 

With India's large population and growing market, the cosmetic industry is expanding quickly. By 2025, the market is expected to reach $20 billion, with $1.6 billion from online sales. The market has a wide variety of skincare, personal care, haircare, and more. Here are some of the top makeup brands in India.

Top Cosmetic Brands in India for 2025

Discover the Top Cosmetic Brands in India for 2025. Explore the leading beauty and skincare brands redefining trends with innovative products, sustainable practices, and unmatched quality. Perfect for makeup enthusiasts and beauty lovers!

Lakme

Lakmé is a popular Indian cosmetic brand that offers a wide range of beauty products and services. Founded in 1952, it is one of the oldest and most trusted brands in India. Lakmé is owned by Hindustan Unilever and has been a leader in Indian beauty for over 50 years. 

It was the first brand in India to introduce makeup to women and continues to be a top choice for skincare and makeup. Lakmé also offers beauty services through its Lakmé Beauty Salons.

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Maybelline

Maybelline New York is a cosmetics brand that sells makeup, skincare, perfume and personal care products. Maybelline was founded in New York in 1915 and started in India in 1998. The brand became popular in India because it offers exclusive products at affordable prices. 

Maybelline makeup and cosmetics are a favorite choice for many Indian customers. Maybelline New York is proud to offer advanced products that give great results. We create new textures and trendy colors while making sure our products are affordable and available to everyone.

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L’Oreal India

L'Oréal is a French company that makes and sells beauty, health, and hair products. L'Oréal is the biggest company in the world that develops, makes, and sells hair, beauty, and health products. It was founded in Paris in 1909 by chemist Eugène Schueller and started selling products in the U.S. in 1953. 

It is one of the largest cosmetic brands in the world offering products for personal care, skincare, haircare, makeup and fragrances. The brand has a wide range of products including perfumes, personal care items, hair care, makeup and more. It also operates a chain of salons.

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Lotus Herbals

Lotus Herbals is an Indian cosmetics company that makes natural and herbal products for makeup, skincare, and haircare. Lotus Herbals is India's top natural cosmetics company. Using the ancient science of Ayurveda and modern technology, we offer over 500 well-researched products for skincare, haircare, suncare, and makeup for both retail and professional markets. 

The brand offers trusted and affordable products. Lotus Herbals says its products use the benefits of herbs and Ayurveda.

MyGlamm

MyGlamm is an Indian beauty brand that offers makeup products designed to be easy to use and convenient to carry. MyGlamm is an Indian beauty brand known for its high-quality and innovative makeup products for modern Indian women. 

The brand aims to change the beauty industry by offering makeup that is cruelty-free, vegan and paraben-free. MyGlamm sells makeup and personal care products, including skincare, bath items and beauty products.

VLCC

VLCC is a popular brand in India, known for skincare and beauty products. Many consumers trust VLCC for its wide range of products and services. It is famous for its skincare and hair care products. 

VLCC was one of the first companies to have many stores in different countries in the wellness and beauty industry. VLCC is recognized as a symbol of wellness and beauty.

WOW Cosmetic

WOW Skin Science is a beauty and personal care brand based in Bengaluru, offering products for the skin, hair, and body. The company sells makeup, perfumes, fashion accessories, and affordable skincare, body care, and hair care products. WOW Cosmetics is known for its natural products that are free from parabens and sulfates. 

The brand focuses on using natural ingredients to care for the body, mind, and soul. Their range includes haircare, skincare, and essential oils, making it one of the top cosmetic brands in India. Their Apple Cider Vinegar shampoo is their most popular product online.

Mamaearth

Mamaearth is an Indian online brand that sells a range of toxin-free, natural, and gentle health and skincare products for parents and babies. Mamaearth is an Indian unicorn brand based in Gurgaon, Haryana. It was founded by Varun and Ghazal Alagh in 2016 to offer toxin-free, natural products for baby care, skincare, haircare, and more for everyone.

Mamaearth is a brand that creates products based on world-class research to solve everyday problems that parents face. The brand focuses on making mum and baby-friendly, toxin-free products that meet strict international standards and are simply amazing.

Colorbar

Colorbar is a beauty brand that offers a variety of products, including cosmetics and skincare, with a focus on being inclusive and catering to all genders and diversities. Colorbar is a cosmetic brand based in Delhi, founded in 2004. It offers a wide range of makeup and skincare products, including moisturizers, lipsticks, eyeliners, concealers, nail paints, and more. 

Colorbar Cosmetics offers a great range of makeup and skincare products, including lipsticks, eyeliners, concealers, nail paints, and moisturizers. It is one of the top makeup brands in India.

Pilgrim

Pilgrim is a direct-to-consumer (D2C) brand that offers vegan and cruelty-free skincare and haircare products. A pilgrim is a person who travels to a foreign place, usually for religious or moral reasons. Pilgrim is an internet-based brand that offers a variety of natural beauty care products. 

The company says all its products are made with vegan, sulfate-free, and paraben-free ingredients. The brand offers natural and cruelty-free products in personal care and makeup. It is one of the top cosmetic brands in India.

The Beauty Sailor

The Beauty Sailor is a company that sells skincare, body care and hair care products made with natural ingredients and free from harmful chemicals. Based in Mohali, Punjab, it is a popular Indian cosmetic brand. Founded in 2020 by Raman Bakshi and Avatar Singh, The Beauty Sailor was created to offer high-quality skincare products at affordable prices. 

The Beauty Sailor is a premium self-care brand that offers natural products for body care, hair care, and skincare. Their products are available on most of the biggest eCommerce platforms in India.

SUGAR

SUGAR Cosmetics is a cruelty-free makeup and skincare brand that offers a range of products for the face, eyes, lips, nails and skin. Based in Mumbai, it was founded in 2015 by Vineeta Singh and Kaushik Mukherjee. Since then, it has become one of the most popular cosmetic companies in India, with a strong presence worldwide.

SUGAR Cosmetics focuses on products for modern women aged 18 to 34, designed to suit Indian skin tones. All their products are cruelty-free and are also available in Italy, Korea and Germany.

Conclusion

Cosmetic brands in India have grown quickly offering many products to meet the different needs of consumers. These brands are focusing more on natural ingredients, sustainability, and products made for Indian skin tones, making a big impact in the beauty industry. From well-established names like Lakmé and L'Oréal to newer, innovative brands like MyGlamm and SUGAR Cosmetics, Indian consumers now have access to a variety of affordable and high-quality options. As beauty trends continue to evolve and online shopping becomes more popular, cosmetic brands in India are poised to keep growing and adapting to the ever-changing needs of the market.